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Google Brass Set 2023 as Deadline to Beat Amazon, Microsoft in Cloud

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Re: Google Brass Set 2023 as Deadline to Beat Amazon, Microsoft in Cloud

#601

Post by edmundsauto »

shadowtree wrote: post #239

They put the guy that ran ORACLE'S CLOUD STRATEGY in charge of GCP. ORACLE'S. CLOUD. STRATEGY. Let's hire Thomas Kurian, bang up job on Fusion and ... oh wait, what do you mean with 'total failure'? Oracle bought Sun, it had the keys to be the third force against AWS and MSFT - and they totally blew it. Just an amazing fumble, worse than MSFT and smartphones.

Judging a decision based on its outcome is a very good way to get articles into the Harvard Business Review, and a very poor way to evaluate a decision.

Re: Google Brass Set 2023 as Deadline to Beat Amazon, Microsoft in Cloud

#602

Post by dragonsh »

sdan wrote: post #587
JimboOmega wrote: post #569

Earlier quoted context omitted.

Actually, most of the time we say "in the cloud" rather than naming a specific hosting provider. Definitely Amazon has the first mover advantage and accumulated reputation first, but it's hardly unassailable. Still... I think the bigger problem isn't whether or not Google plans topull the plug or not, but that it has a reputation of pulling plugs to such an extent that people factor that into a decision of using thei…

In addition, I remain cloud agnostic as well. As a student, I stick to whichever platforms can give some free credits. At the moment I have some cloud infra on google and some on aws.

That’s a good thing not to tie in to proprietary api’s, indeed every cloud provider is doing it and after Google’s recent management shuffle to bring in management from Oracle making them alike.

Try using apache-libcloud to make your deployment and programs cloud agnostic. Also try using smaller alternatives like hetzner or scaleway.

Once you go down this cloud rabbit hole you will be hold hostage to whims of these providers, where they can shutdown any service at their will or ask to pay an arm and leg. Also try to have non USA cloud providers as another backup option in the long run.

Re: Google Brass Set 2023 as Deadline to Beat Amazon, Microsoft in Cloud

#603

Post by manigandham »

jacquesm wrote: post #591
manigandham wrote: post #581

Earlier quoted context omitted.

Every company wants to be number 1. They don't stop making money and exit the market just because they aren't.

Google did just that with G+, Hangouts, Checkout and a whole raft of others. Even if you don't become #1 you owe it to your customers to plan ahead and to ensure a business is 'unit cost profitable' at the scale at which you offer it so that you can sustain it. Going for broke on projects and then canning them when they fail to attract the kind of success that a smaller company would be more than happy with is in the…

None of those are enterprise products. Consumer businesses given away for free are very different than directly selling infrastructure and services.

Re: Google Brass Set 2023 as Deadline to Beat Amazon, Microsoft in Cloud

#604

Post by dragonsh »

what_ever wrote: post #580
dragonsh wrote: post #467

Earlier quoted context omitted.

It’s not Google’s competitor making this story if you look at previous blog and critical comments from last few years you can see, google has internally been struggling on how to get more profit out of Google’s users. Also google PR is launching active campaign to muzzle voice by downvoting critical comments and blogs. Happened yesterday to my comments on HN and might happen to this comment as well. Google used searc…

I don't want to comment much on these threads because I am a googler and anything I said will be taken with pile of salt. But about your [2], from the thread it looks like Microsoft is doing the same thing - > Microsoft’s Office365 will make a similar change in October 2020. > https://developer.microsoft.com/en-us/office/blogs/end-of-su... So read of that what you can. And I don't even want to comment on killedbygoog…

You can comment freely what you feel right, you work for google doesn’t take away logical arguments and that’s what the debate is about. I am not a Microsoft fanboy, they are no different and so is amazon when it comes to cloud lock-in.

I would have hoped in yester years that instead of Amazon api for cloud, companies would have adopted an open source standard, or just use API from openstack and extend them.

But that didn’t happen now cloud API are new windows kind of platform lock-in of old Microsoft. Personally I use apache-libcloud [1] to make my service as cloud agnostic as possible.

Also try to use a non USA company as backup mostly in Europe given strong privacy laws unlike US firms.

[1] https://libcloud.apache.org/

Re: Google Brass Set 2023 as Deadline to Beat Amazon, Microsoft in Cloud

#605

Post by jussij »

manigandham wrote: post #566
xvector wrote: post #512

Earlier quoted context omitted.

> No they won't [shutter GCP]. This is ridiculous hyperbole. From the article: > The group even talked about—and eventually dismissed—the idea of leaving the market entirely That's good enough reason for anyone to get off GCP.

Why so much significance to such a minor line in a meeting years ago? What about the part where it was dismissed? Or does that part not matter? I don't know how else to explain this. AWS and Azure are massive profit centers and GCP is slowly catching up. Cloud computing, machine learning, big data, IoT, and more have trillions in potential market cap. It's completely nonsensical to consider that a company this big wi…

> It's completely nonsensical to consider that a company this big with this much investment already will exit that opportunity.

Most big corporations will exit any market, no matter how big if that market does not turn a profit.

Re: Google Brass Set 2023 as Deadline to Beat Amazon, Microsoft in Cloud

#606

Post by shantly »

rhizome wrote: post #589
shantly wrote: post #487

Earlier quoted context omitted.

If they'd even make some sub-brand explicitly for "shit we're serious about and promise we'll continue to invest in for a really long time"—and then actually stick by that—it'd go a long way. I think it's having no reliable indicator of their level of seriousness or commitment to a given product or service that's the main source of irritation for people. It's all just "Google" and who knows what the hell that means,…

At this point my imagination says it would take 5-10 years of vocalized committment to any one thing for them to make a dent in their reputation.

I think it's one of those "the best time to start was 10 years ago; the second best time to start is today" sorts of things.

Re: Google Brass Set 2023 as Deadline to Beat Amazon, Microsoft in Cloud

#607

Post by mindcrime »

james_s_tayler wrote: post #562
QuinnyPig wrote: post #546

Earlier quoted context omitted.

This is the entire problem. Swap “Google” for “AWS” in the article and you’d have legions of folks calling foul on the article. Instead, most folks are nodding along to the article going “yep, seems like something Google would do all right…” Google’s problem remains its reputation for turning things off.

Also AWS is just the best at marketing their services. They did what Google did with search. We always say we "Google" things. Developers these days say "Chuck it in S3" or "Run it on EC2". I feel they have a strong advantage because they've kind of come to own the language of the cloud.

Developers these days say "Chuck it in S3" or "Run it on EC2". I feel they have a strong advantage because they've kind of come to own the language of the cloud.

After many years of working with AWS almost exclusively, I recently started a new $DAYJOB where our primary public cloud provider is Azure. A couple of days ago I was chatting with a co-worker about something, and he literally says "I think we should just chuck it in S3 and call it good" (paraphrased slightly, due to my imperfect memory).

It struck me as odd for a few seconds, and then I realized that exactly what you are talking about has taken place. S3 is so dominant that it's become the default label for object storage in the cloud.

Re: Google Brass Set 2023 as Deadline to Beat Amazon, Microsoft in Cloud

#608

Post by keithnz »

this is weird,

GOOGLE: we want to to be in the top 2 or we will throw our toys and leave / defund.

EVERYONE ELSE BITTEN BY GOOGLE DISCONTINUING STUFF: errrr, why would I EVER choose you guys to host my stuff NOW unless you are ridiculously cheap and it would be super simple to switch to azure/aws.

heck if I was using them now, and saw this, I'd be making plans/contingencies to shift off them.

Re: Google Brass Set 2023 as Deadline to Beat Amazon, Microsoft in Cloud

#609

Post by tibiahurried »

To be honest, I have little faith in GCP. I really wanted to use GCP for my next side project. I wanted to experiment with a new platform and I did not want to get stuck with AWS.

I tried and tried ... but I eventually gave up and went back to AWS. GCP lacks of good, simple, clear documentation, developer documentation, best practices. Their offer is very confusing: just look at the whole firebase thing in regard to user authentication + firestore vs datastore.

Switching to AWS made things way easier, there are tons of people out there that most likely have already solved most of the issues you can run into when developing and deploying a service on AWS.

Re: Google Brass Set 2023 as Deadline to Beat Amazon, Microsoft in Cloud

#610

Post by zapita »

eitally wrote: post #560
zapita wrote: post #144

AWS is unassailable as number one, but Azure is more fragile than they might appear in their #2 position. They use their Office online revenue to boost their numbers (EDIT: apparently they don't do that anymore) , and their utilization is probably lower than the competition because they rely heavily on bundling new cloud services into legacy contracts at renewal to reach their targets. So lots of Office / Outlook / A…

I think you're completely wrong. Azure is in the prime position and AWS is on fragile ground. Yes, they have a service for everything, but they've alienated their partners, they aren't viable in an entire industry (Retail), and a significant fraction of their IP is based around creating managed services out of OSS software. My projection is that -- if everything continues along the same trend line we've seen through…

> in five years MS will comfortably be on top and Google Cloud will have rough parity with AWS, but be significantly far behind MSFT.

Those are two very bold statements.

I think it’s also very unrealistic, but I guess we’ll see!

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