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The adblocking revolution is months away

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Re: The adblocking revolution is months away

#61

Post by aninteger »

fvdessen wrote: post #2

I've been a happy Android user for a long time, but mobile ads are so bad that I'm seriously considering switching to iOS just for the adblocking.

If you can get root on your phone you can easily block 90% of advertising. The AdAway already mentioned is great but I also would suggest DroidWall and then you can effectively whitelist or blacklist any Android applications from using the network at all. Some apps only use your network connection to serve ads and in that case you just block those apps.

Re: The adblocking revolution is months away

#62

Post by robmcm »

blinkingled wrote: post #36

How long will this revolution last if content providers decide to not show content to iOS users? I mean if they exist to make money and they can't on iOS would it matter that there were hundreds of millions of them? With ad blocking it would be as if they never existed in first place. Perhaps the idea is for Apple to get the content providers to make apps so they get their cut? Perhaps it is better for the content pr…

This is the start of an arms race. I expect by the time this launches there will be tools provided by the ad-networks to detect blockers and allow the content provider to block access.

Re: The adblocking revolution is months away

#63

Post by megalodon »

someuser1 wrote: post #20

Honestly, the experience on some of these mobile websites is so horrible that I've actually started boycotting them when they're just too bad to endure. It's funny, as the screens get larger, the content space stays the same or shrinks. I think, "ooh more content on one page!" and they think "ooh more ads to cram in!" It's just the worst. Ads with tiny close buttons, ads that mimic the content on the page in order to…

Ever visited one of those free live streaming websites? 20 layers of ads with tiny close buttons, that sometimes themselves trigger redirects. It's the perfect example of how ads make you want to punch your screen.

Re: The adblocking revolution is months away

#64

Post by blinkingled »

thescrewdriver wrote: post #57
blinkingled wrote: post #36

How long will this revolution last if content providers decide to not show content to iOS users? I mean if they exist to make money and they can't on iOS would it matter that there were hundreds of millions of them? With ad blocking it would be as if they never existed in first place. Perhaps the idea is for Apple to get the content providers to make apps so they get their cut? Perhaps it is better for the content pr…

> How long will this revolution last if content providers decide to not show content to iOS users? Which begs the question: How long will content providers last if they decide to not show content to iOS users?

More like how long will content providers last if iOS users block their ads? Showing the content doesn't mean anything if they can't monetize it.

Re: The adblocking revolution is months away

#65

Post by pjc50 »

onion2k wrote: post #49
ceejayoz wrote: post #22

Earlier quoted context omitted.

> Apple gets a cut on any money made from apps but not from Web ads. Not if those apps are free and using non-Apple advertising networks like AdMob.

Having apps locks you in to the ecosystem. If you're installing one app from the app store you're very likely to install others.

Buying an iPhone locks you into the ecosystem. There can't be many people who own one who've never installed any apps from the app store.

Re: The adblocking revolution is months away

#66

Post by roninb »

Luc wrote: post #40
roninb wrote: post #28

Earlier quoted context omitted.

Then they still get the $100 the dev paid to publish the app in the first place.

$100 per year and per company, for unlimited Mac, iOS and Apple Watch apps.

Sorry wasn't saying it was anywhere near as much as a cut of ad revenue. Just that they are still getting something from you as a developer.

Re: The adblocking revolution is months away

#67

Post by r1ch »

2bit_encryption wrote: post #10

"The uptake of AdBlock and its commercial sibling Adblock Plus has been gradual" Adblock Plus is in no way a commercial offshoot of Adblock. I thought Adblock went defunct, Adblock Plus picked up where they left off (plus extra features), and then at a later point Adblock returned. Despite the name, it's not some industrial commercial version of Adblock. They're different plugins, with different people behind them...…

Adblock Plus is semi commercial, they sell whitelisting services to publishers (you can pay them to have your non-intrusive ads show by default).

Re: The adblocking revolution is months away

#68

Post by FroshKiller »

tonyblundell wrote: post #53
BukhariH wrote: post #9

As expected this is going to have a negative affect on ad revenues but what people forget is that publishers won't just accept lower revenues. They're going innovate. The easiest thing to implement would be a paywall but after the paywall we are going to see a rise in microtransactions for content. That being said there are advantages to the subscription model. Maybe, publishers will stop posting click-baity headline…

The web is 20 years old. I think if this was going to happen, it would have happened by now. Outside of a few niches, people just aren't willing to pay to read websites. What I could see happening is premium content being bundled by ISPs. Pay for X package from Y ISP, get content from A, B and C websites. Kind-of like how TV channels are bundled. In all likelihood though, I think advertising will continue as is. Adve…

>The web is 20 years old. I think if this was going to happen, it would have happened by now.

That's a failure of imagination right there. It took decades for cable to come along and disrupt broadcast television. You never know what's going to happen.

Re: The adblocking revolution is months away

#69

Post by pjc50 »

dmritard96 wrote: post #60

And the Ad-network rearchetechture is probably already built. The way all of these adblockers are typically implemented is an IP/DNS Name black list where the requests to those locations are stopped short. There is a super simple solution though, those who want to leverage ads for revenue can just bundle the advertising material into the content of the page rather than including the ads via third party ajax calls. Su…

Apparently the reason they're loaded separately in the first place is fraud detection. Bundling it into the page provides no easy way of independently verifying impressions.
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