The adblocking revolution is months away

The adblocking revolution is months away
theoverspill.wordpress.com

This could eventually be an event significant enough to kill a number of companies.

>>> User experience is what Apple puts above pretty much everything else, and they’ve decided that they don’t like it the experience available through the ad-supported web, and so they’re going to do something about it.

The reason Apple does this is to push content creators away from the Web and into native apps. Apple gets a cut on any money made from apps but not from Web ads. It's a strategic move that's not fueled by wanting better UX for users. I'll bet Apple won't consider "Install from Apple Store" type messages as ads.

>>>That also plays into Apple’s other general message, about how it doesn’t track what you do when you’re using its products

Bullshit. They have their own advertising network they want to push. That's the whole reason they're allowing Web ads to be blocked. So you'll see more of iAds. Nothing to do about "caring for your privacy".

They're going innovate. The easiest thing to implement would be a paywall but after the paywall we are going to see a rise in microtransactions for content.

That being said there are advantages to the subscription model. Maybe, publishers will stop posting click-baity headlines and misleading content if they know they've got users locked down and dont have to worry about them going to other sources as much.

But, on the other hand microtransactions are going to make content even more click-baity in order to convince users to pay for the content based on a headline and abstract.