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The adblocking revolution is months away

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21–30 of 355 posts

Re: The adblocking revolution is months away

#21
post #2

I've been a happy Android user for a long time, but mobile ads are so bad that I'm seriously considering switching to iOS just for the adblocking.

Good idea. Vote with your feet!

(Just switched, never looking back)

I see it as changing my phone from having 3 "pimps" (mobile operator + Samsung + Google) to having just 1 (Apple fending off the others). And for the price of a cup of coffee you get quite decent apps instead of freemium ad-supported, slow as hell, ugly garbage apps.

Re: The adblocking revolution is months away

#22
post #5

The overall article is of good quality but it reeks of Apple bias I personally find distasteful. >>> User experience is what Apple puts above pretty much everything else, and they’ve decided that they don’t like it the experience available through the ad-supported web, and so they’re going to do something about it. The reason Apple does this is to push content creators away from the Web and into native apps. Apple ge…

> Apple gets a cut on any money made from apps but not from Web ads.

Not if those apps are free and using non-Apple advertising networks like AdMob.

Re: The adblocking revolution is months away

#23
post #9

As expected this is going to have a negative affect on ad revenues but what people forget is that publishers won't just accept lower revenues. They're going innovate. The easiest thing to implement would be a paywall but after the paywall we are going to see a rise in microtransactions for content. That being said there are advantages to the subscription model. Maybe, publishers will stop posting click-baity headline…

Good, no more blogspam/clickbait crap.

Re: The adblocking revolution is months away

#24
post #3

The amount of companies that are providing some form of tracking or advanced analytics based on traditional mobile advertising is pretty huge. This could eventually be an event significant enough to kill a number of companies.

And when that happens it will be interesting to see what happens to all the user data they amassed. Good chances it will be a cross between the user data sale by RadioShack [1] and the scramble to acquire Nortel patents [2]. [1] http://www.forbes.com/sites/paularosenblum/2015/03/24/bankru... [2] http://www.theguardian.com/technology/2011/jul/01/nortel-pat...

I think it is safe to assume that they will lobby to make ad blocking illegal before they go down.

Re: The adblocking revolution is months away

#25
>>Of course, at this point we should step back and ask “why were the adverts there in the first place?” Oh yes, because they help pay for the content. In some – well, many, almost all – cases, they pay for all of the content.

Honestly? I don't give a crap. Too many places have abused it and thrown stupid crap in just so they can make money. Just like the idiots who are careless with fireworks and then states ban them, the idiots have ruined it. It may not be fair or completely make sense but I don't want to see your ad NOR do I want your stupid newsletter so I'm going to block the modal window along with every ad on your site just so you end up losing money.

My favorite has been the "Complete survey to continue reading the article" or "Become a member to continue reading the article". Both of which cause me to just go, "Ok, well screw your site then. I'll go find one of the million other publishers of the exact same article on the internet. You don't have a scare resource anymore because you're just another bullshit media rewriter."

Re: The adblocking revolution is months away

#26
post #5

The overall article is of good quality but it reeks of Apple bias I personally find distasteful. >>> User experience is what Apple puts above pretty much everything else, and they’ve decided that they don’t like it the experience available through the ad-supported web, and so they’re going to do something about it. The reason Apple does this is to push content creators away from the Web and into native apps. Apple ge…

Honestly, aren't your comments as much an example of Apple bias as what you're commenting on, but with the sign reversed?

Re: The adblocking revolution is months away

#27
post #9

As expected this is going to have a negative affect on ad revenues but what people forget is that publishers won't just accept lower revenues. They're going innovate. The easiest thing to implement would be a paywall but after the paywall we are going to see a rise in microtransactions for content. That being said there are advantages to the subscription model. Maybe, publishers will stop posting click-baity headline…

Another way publishers can fight this, is to not show the content if they detect ad blocking.

Re: The adblocking revolution is months away

#28
post #5

The overall article is of good quality but it reeks of Apple bias I personally find distasteful. >>> User experience is what Apple puts above pretty much everything else, and they’ve decided that they don’t like it the experience available through the ad-supported web, and so they’re going to do something about it. The reason Apple does this is to push content creators away from the Web and into native apps. Apple ge…

> Apple gets a cut on any money made from apps but not from Web ads. Not if those apps are free and using non-Apple advertising networks like AdMob.

Then they still get the $100 the dev paid to publish the app in the first place.

Re: The adblocking revolution is months away

#29
post #8
post #2

I've been a happy Android user for a long time, but mobile ads are so bad that I'm seriously considering switching to iOS just for the adblocking.

There is adblocking on Android.

Ad blocking is very expensive. The iOS approach is the best idea. Have you seen the cost in memory and CPU of browser ad blocker extensions? That's prohibitive in mobile.

Re: The adblocking revolution is months away

#30
post #2

I've been a happy Android user for a long time, but mobile ads are so bad that I'm seriously considering switching to iOS just for the adblocking.

On my desktop, I use Firefox with uBlock Origin. On my Android phone, I also use Firefox with uBlock Origin. shrug
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