So I follow the URL, and it takes 30 seconds to show me three lines of text on the screen, and I can't skip forward or anything.
How is this better than Flash landing pages, exactly?
New brand site for Sony uses rendered JPG frames for 3D parallax scrolling
61–70 of 105 posts
Re: New brand site for Sony uses rendered JPG frames for 3D parallax scrolling
#62"Scroll Down to Explore"
So, where's the scroll bar?
Re: New brand site for Sony uses rendered JPG frames for 3D parallax scrolling
#63"Scroll Down to Explore" So, where's the scroll bar?
And I generally use the space bar to scroll. That's not working here :(
Re: New brand site for Sony uses rendered JPG frames for 3D parallax scrolling
#64Earlier quoted context omitted.
> they're overly focussed on superficial form at the expense of deeper functionality Then again, isn't that what almost all advertising is trying to do these days: draw your attention to the superficial form so you forget to criticise fundamental flaws with the design?
water resistant IP65 smartphone is a real enhancement, as in 100M deeper functionality. I wish the iphone had that instead of lighter/ taller/ thiner fonts. Yeah I dont take calls underwater but I keep a bag of rice handy...
Agree: cellphones should be waterproof. One of the two iPhones that I destroyed in 2013 drowned in a waterproof case that was not closed properly, when I took an unexpected swim in the Atlantic. The silver lining was that I discovered Android, which I prefer.
Also, I visited the site using a Thinkpad T60, which dates from around 2006 and would not be considered high-end. Using Chrome on Ubuntu, it was pretty smooth - but I let it load before trying to scroll.
Re: New brand site for Sony uses rendered JPG frames for 3D parallax scrolling
#65So I follow the URL, and it takes 30 seconds to show me three lines of text on the screen, and I can't skip forward or anything. How is this better than Flash landing pages, exactly?
Because now you can make people's iPads slow, too :)
Re: New brand site for Sony uses rendered JPG frames for 3D parallax scrolling
#66"Scroll Down to Explore" So, where's the scroll bar?
You can click the "scroll down to explore" arrow.
Re: New brand site for Sony uses rendered JPG frames for 3D parallax scrolling
#67... I really want to like Sony. They seem to have the best chance of bringing Apple-style quality to more open software-platforms.
But seriously, this is crap (at least on Firefox). It's slow and choppy and it has a (however brief) unskippable intro. Pretty, but broken.
Re: New brand site for Sony uses rendered JPG frames for 3D parallax scrolling
#68[deleted]
Re: New brand site for Sony uses rendered JPG frames for 3D parallax scrolling
#69Earlier quoted context omitted.
It makes me wonder why they don't just show a much higher quality and perhaps smaller file size video, and then overlay links etc over the top based on keyframes. I guess it comes down to fashion and at the moment these animated scroll things are it...
We show lower res while scrolling, load in high-res when stopped. All text, overlays etc are HTML which track frame-by-frame. Assume all the usual tensions between designers and developers :).
But what's killer feature this offers over a video?
Re: New brand site for Sony uses rendered JPG frames for 3D parallax scrolling
#70Very nice and breathtaking. Just a superb experience, this is the most awesome site I have every visited. Seriously.
Ok, it is big, it is huge. But c'mon, they are stretching creativity, nobody else would come up with something like this, i didnt even know it was possible at all. It not all TECH API's and BITS and BYTES. Its sometimes creativity what matters.
Abusing technology to create something cool often is the first step to making the technology better support something cool like that. So somtimes there is no proper way to do it with current API's. But there is a hack todo it. This is how HTML5 video was created. Because you could hack it in with Flash. But flash was not the best way todo it.