Hacker News Board Hacker News, browsed like a classic message board
Live data from Hacker News

New brand site for Sony uses rendered JPG frames for 3D parallax scrolling

discover.store.sony.com

Post reply on HN
Print view View original

11–20 of 105 posts

Re: New brand site for Sony uses rendered JPG frames for 3D parallax scrolling

#11

Post by mattdw »

robmcm wrote: post #4
ChrisNorstrom wrote: post #3

The Good: Really changed my perception of Sony as a brand. They're a lot more experimental and ahead than I though. I feel like going out and buying a PS4 honestly. Great job on the marketing team. (I actually watched the videos and was... "moved", wireless lens, underwater ear buds, 3d viewer) The Bad: Over complicated and choppy (anyone else?). It's basically a TV commercial that you have to keep scrolling to watch…

It makes me wonder why they don't just show a much higher quality and perhaps smaller file size video, and then overlay links etc over the top based on keyframes. I guess it comes down to fashion and at the moment these animated scroll things are it...

We show lower res while scrolling, load in high-res when stopped. All text, overlays etc are HTML which track frame-by-frame.

Assume all the usual tensions between designers and developers :).

Re: New brand site for Sony uses rendered JPG frames for 3D parallax scrolling

#12

Post by mattdw »

benguild wrote: post #7

Interesting experiment, but even chugs along on my latest generation rMBP in Chrome. Meh

Does it still chop after it's had an extra 30 seconds or so to load? It lets you start scrolling before it's fully loaded, but unfortunately the backfill-loading causes the scrolling to go choppy.

Re: New brand site for Sony uses rendered JPG frames for 3D parallax scrolling

#14

Post by samweinberg »

ChrisNorstrom wrote: post #3

The Good: Really changed my perception of Sony as a brand. They're a lot more experimental and ahead than I though. I feel like going out and buying a PS4 honestly. Great job on the marketing team. (I actually watched the videos and was... "moved", wireless lens, underwater ear buds, 3d viewer) The Bad: Over complicated and choppy (anyone else?). It's basically a TV commercial that you have to keep scrolling to watch…

I agree completely. It was pretty and also changed my perception of Sony as a brand, but it was tedious to scroll through and could have been done better.

Re: New brand site for Sony uses rendered JPG frames for 3D parallax scrolling

#15

Post by Edd314159 »

[deleted] wrote: post #9
alan_cx wrote: post #6

Earlier quoted context omitted.

Changed perception? That has to be insane. Just a mere funky web page and you go from not interested to wanting to buy? Good grief. I am stunned that a mere web page can do that for any one in actual reality. You seem far too easily bought. Here, have a shiney thing, there you go...... I had no idea people were so easily manipulated, and equally happy to say so in public. I really don't get on with these scroll down…

[deleted]

There is a small nugget of a point somewhere in this guy's assholery, IMO. It is a little strange that just some fancy (perhaps superfluously so) use of web technologies would convert you so easily?

Re: New brand site for Sony uses rendered JPG frames for 3D parallax scrolling

#16

Post by alan_cx »

[deleted] wrote: post #9
alan_cx wrote: post #6

Earlier quoted context omitted.

Changed perception? That has to be insane. Just a mere funky web page and you go from not interested to wanting to buy? Good grief. I am stunned that a mere web page can do that for any one in actual reality. You seem far too easily bought. Here, have a shiney thing, there you go...... I had no idea people were so easily manipulated, and equally happy to say so in public. I really don't get on with these scroll down…

[deleted]

No.

Im not in to lying, hiding and pretending. I dont like these sites. I have explained why. I stand by that. To normal non "Critical, stressed, agitated, easily annoyed and aggravated" people, that is called feedback.

Additionally, I dont insult people who have an opinion different to mine. If I did, I might suggest I might not be the one looking like an "asshole".

(BTW, These " " are quotes from the OP, not a weirdo scare thing that as a Brit I don't understand)

Re: New brand site for Sony uses rendered JPG frames for 3D parallax scrolling

#17

Post by toughcrowd »

samweinberg wrote: post #14
ChrisNorstrom wrote: post #3

The Good: Really changed my perception of Sony as a brand. They're a lot more experimental and ahead than I though. I feel like going out and buying a PS4 honestly. Great job on the marketing team. (I actually watched the videos and was... "moved", wireless lens, underwater ear buds, 3d viewer) The Bad: Over complicated and choppy (anyone else?). It's basically a TV commercial that you have to keep scrolling to watch…

I agree completely. It was pretty and also changed my perception of Sony as a brand, but it was tedious to scroll through and could have been done better.

Jeese this is a tough crowd. I thought it looked great and made the brand look great. Kudos to the designers.

Re: New brand site for Sony uses rendered JPG frames for 3D parallax scrolling

#20

Post by coolnow »

Does anyone else have an i7 4702Q with a HD4600 running Chrome (Windows 8.1)? Is smooth scrolling, actually smooth for you? It doesn't for me, and even Internet Explorer (which surprisingly runs most pages 60fps smooth) runs the page really badly.

edit: firefox runs the page smoothly, but on other pages, still can't top IE's smoothness. What a weird world it is now.

Post reply on HN