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New brand site for Sony uses rendered JPG frames for 3D parallax scrolling

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51–60 of 105 posts

Re: New brand site for Sony uses rendered JPG frames for 3D parallax scrolling

#51

Something is wrong when you are selling image quality and your site features blurry artifacted images. The animations are nice, but they are basically doing frame by frame 704 × 396 movie that look terrible when pushed to 1920 wide. Just use a proper video format, which is much more efficient.

Try running them on MBPr then ;) And don't forget that they get blurred even more by webkit while scrolling - I guess -webkit-translate is the culprit responsible for that.

Re: New brand site for Sony uses rendered JPG frames for 3D parallax scrolling

#52

Any reason why they didn’t just use a paused video and step through it frame by frame on scroll? Seems like it’d be a much more efficient experience for the user.

Reverse scrolling a video is really slow, unless you set the key frames close together (in which case, you don't really gain much file size wise).

Re: New brand site for Sony uses rendered JPG frames for 3D parallax scrolling

#55
post #30

What's the point of these scrolling sites? It's really hard to control the scrolling speed and stop just in the right place. Just let me press a button and then proceed to the next "slide" if you want fancy transitions.

There are page down buttons that appear at the bottom of the page.

Re: New brand site for Sony uses rendered JPG frames for 3D parallax scrolling

#56

After all, it's not about what we make; it's about what we make you feel. What their site, their opening punchline, the responsive design problems, and the slowness make me feel is that they're overly focussed on superficial form at the expense of deeper functionality.

> they're overly focussed on superficial form at the expense of deeper functionality

Then again, isn't that what almost all advertising is trying to do these days: draw your attention to the superficial form so you forget to criticise fundamental flaws with the design?

Re: New brand site for Sony uses rendered JPG frames for 3D parallax scrolling

#59

After all, it's not about what we make; it's about what we make you feel. What their site, their opening punchline, the responsive design problems, and the slowness make me feel is that they're overly focussed on superficial form at the expense of deeper functionality.

> they're overly focussed on superficial form at the expense of deeper functionality Then again, isn't that what almost all advertising is trying to do these days: draw your attention to the superficial form so you forget to criticise fundamental flaws with the design?

water resistant IP65 smartphone is a real enhancement, as in 100M deeper functionality. I wish the iphone had that instead of lighter/ taller/ thiner fonts.

Yeah I dont take calls underwater but I keep a bag of rice handy...

Re: New brand site for Sony uses rendered JPG frames for 3D parallax scrolling

#60
post #52

Any reason why they didn’t just use a paused video and step through it frame by frame on scroll? Seems like it’d be a much more efficient experience for the user.

Reverse scrolling a video is really slow, unless you set the key frames close together (in which case, you don't really gain much file size wise).

Ah, I figured there was a reason I was missing. Thanks!
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