Something is wrong when you are selling image quality and your site features blurry artifacted images. The animations are nice, but they are basically doing frame by frame 704 × 396 movie that look terrible when pushed to 1920 wide. Just use a proper video format, which is much more efficient.
New brand site for Sony uses rendered JPG frames for 3D parallax scrolling
51–60 of 105 posts
Re: New brand site for Sony uses rendered JPG frames for 3D parallax scrolling
#52Any reason why they didn’t just use a paused video and step through it frame by frame on scroll? Seems like it’d be a much more efficient experience for the user.
Re: New brand site for Sony uses rendered JPG frames for 3D parallax scrolling
#53Re: New brand site for Sony uses rendered JPG frames for 3D parallax scrolling
#54Also, works ok on Chrome Macbook Air.
Re: New brand site for Sony uses rendered JPG frames for 3D parallax scrolling
#55What's the point of these scrolling sites? It's really hard to control the scrolling speed and stop just in the right place. Just let me press a button and then proceed to the next "slide" if you want fancy transitions.
Re: New brand site for Sony uses rendered JPG frames for 3D parallax scrolling
#56After all, it's not about what we make; it's about what we make you feel. What their site, their opening punchline, the responsive design problems, and the slowness make me feel is that they're overly focussed on superficial form at the expense of deeper functionality.
Then again, isn't that what almost all advertising is trying to do these days: draw your attention to the superficial form so you forget to criticise fundamental flaws with the design?
Re: New brand site for Sony uses rendered JPG frames for 3D parallax scrolling
#57Re: New brand site for Sony uses rendered JPG frames for 3D parallax scrolling
#58Re: New brand site for Sony uses rendered JPG frames for 3D parallax scrolling
#59After all, it's not about what we make; it's about what we make you feel. What their site, their opening punchline, the responsive design problems, and the slowness make me feel is that they're overly focussed on superficial form at the expense of deeper functionality.
> they're overly focussed on superficial form at the expense of deeper functionality Then again, isn't that what almost all advertising is trying to do these days: draw your attention to the superficial form so you forget to criticise fundamental flaws with the design?
Yeah I dont take calls underwater but I keep a bag of rice handy...
Re: New brand site for Sony uses rendered JPG frames for 3D parallax scrolling
#60Any reason why they didn’t just use a paused video and step through it frame by frame on scroll? Seems like it’d be a much more efficient experience for the user.
Reverse scrolling a video is really slow, unless you set the key frames close together (in which case, you don't really gain much file size wise).