This seems at least a little unethical. At the very least, I would think worse of a company that sent a video to me that seemed personalized, but later turned out to be mass-produced. He has an ethics section in the article, but doesn't doesn't go very deep and (unsurprisingly) concludes that his own actions were perfectly fine. The root of the problem is why customers respond well to these videos: they're surprised…
I used Deepfakes to trick 10k people into thinking I cared
Your opinion is very important to me and I would like to take a moment to tell you personally how much I care about whatever you say.
I'd be available for a call between 1am and 11pm if you want to discuss one amazing opportunity.
Lisa - VP of Deceptive Marketing.