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I sent over 10k personal thank you videos to my customers

marshallhaas.com

41–50 of 94 posts

Re: I sent over 10k personal thank you videos to my customers

#41
post #30

So this is basically an ad for https://www.windsor.io/ , I guess. Wonder what sort of deal they worked out? Shame it leaves such a sense of disgust in most people here, to judge by the comments so far. They may have picked the wrong crowd.

https://angel.co/company/windsor-2/funding He's an investor.

Incredible. "I want to address the ethics of this head on, but without acknowledging my financial stake in this nightmare technology."

Re: I sent over 10k personal thank you videos to my customers

#43

This seems at least a little unethical. At the very least, I would think worse of a company that sent a video to me that seemed personalized, but later turned out to be mass-produced. He has an ethics section in the article, but doesn't doesn't go very deep and (unsurprisingly) concludes that his own actions were perfectly fine. The root of the problem is why customers respond well to these videos: they're surprised…

I absolutely agree - same thing like when I get from some co-workers a reply to an email and after the body's reply I see each time the same thing (e.g. "Thank you. John"), identical to all other replies that I got previously from the same person during the last weeks => that always makes me feel a little bit sad (thinking "damn, s/he couldn't even spend literally 2 seconds to write it for real"), [sigh].

Re: I sent over 10k personal thank you videos to my customers

#44
post #10

This seems at least a little unethical. At the very least, I would think worse of a company that sent a video to me that seemed personalized, but later turned out to be mass-produced. He has an ethics section in the article, but doesn't doesn't go very deep and (unsurprisingly) concludes that his own actions were perfectly fine. The root of the problem is why customers respond well to these videos: they're surprised…

> And the fact is: the CEO did not. It's deception, plain and simple. Not big, evil, Theranos-level deception, but deception still. If you think the blog post is bad, just watch the video on windsor's website: https://www.windsor.io/#video The CEO plainly says he has time to work on other important things. Jesus, even creating the video in the first place, requires you to say Hey First Name

That is so cringe. It's shit like this that will really make the masses hate tech companies. Years and years of education, tons and tons of computational resources, engineer months, years, cloud storage, MASSIVE SCALE, billion-dollar valuations (!?) and it's a crummy Ovaltine commercial with a clumsily edited in "Hey Ralphie!"

Re: I sent over 10k personal thank you videos to my customers

#45

This seems at least a little unethical. At the very least, I would think worse of a company that sent a video to me that seemed personalized, but later turned out to be mass-produced. He has an ethics section in the article, but doesn't doesn't go very deep and (unsurprisingly) concludes that his own actions were perfectly fine. The root of the problem is why customers respond well to these videos: they're surprised…

You're throwing him under the bus because this is a pretty recent phenomenon. Before email became so "personalized" I'd never get an email mentioning me by name and if I did it was from people who I knew personally. This all changed once marketers starting using "Hey $firstname," now I have no idea if this is from someone who knows me personally or from someone has my name in a massive db.

The fact that there is no disclaimer on this video shouldn't be worse than the fact that there is no disclaimer on emails saying "this email was automatically generated."

This gives me the same warm fuzzy feeling that I'd get when I read an email with my name in it even though 99% of times I'm sure it's not really sent just to me and is auto-generated.

Over time auto-generated videos will become as common as auto generated emails.

Re: I sent over 10k personal thank you videos to my customers

#46
post #10

Earlier quoted context omitted.

> And the fact is: the CEO did not. It's deception, plain and simple. Not big, evil, Theranos-level deception, but deception still. If you think the blog post is bad, just watch the video on windsor's website: https://www.windsor.io/#video The CEO plainly says he has time to work on other important things. Jesus, even creating the video in the first place, requires you to say Hey First Name

That video is one of the scariest things I've witnessed in less than 60 seconds. The future of communication will be opt-in, I suppose.

I don't find it that scary. It's a gimmick. It will maybe work once or twice, but how many of these "hey firstname" videos do you think people will watch before catching on?

Sure, it's going to improve a lot, but since the first iteration of automated, personalized video messaging is so low-effort, I actually think people will just be inoculated against the whole idea. As in, don't watch the videos at all.

Re: I sent over 10k personal thank you videos to my customers

#47
And... now it's ruined for everyone. When someone does bother to sit down and write a personal email or compose a personal video or record a personal audio greeting, it will be difficult to distinguish it from the faked kind. Fake sincerity has taken over from reality, and now we're left worse off than before.

Re: I sent over 10k personal thank you videos to my customers

#48

This seems at least a little unethical. At the very least, I would think worse of a company that sent a video to me that seemed personalized, but later turned out to be mass-produced. He has an ethics section in the article, but doesn't doesn't go very deep and (unsurprisingly) concludes that his own actions were perfectly fine. The root of the problem is why customers respond well to these videos: they're surprised…

> In a few years, people will know this can easily be done and the value of personal videos will drop. Or put another way, people will have to do different things (which aren't easily automated) to earn that value.

As a personal thank you, I solved these 10 recaptchas for you!

Re: I sent over 10k personal thank you videos to my customers

#49
post #39
post #22

I think this is no different than a photocopied signature from the CEO in a personalized letter. We have a Microsoft Certified Partner plaque with a Bill Gates signature that is a reproduction. I'm not losing sleep over it.

Next level is having that signature in blue printer ink. The next level above that is automating a pen to write the copied signature onto paper. The next level above that is to use a mechanical hand to grasp a pen and apply the same Bill Gates movements for the signature. The final level is cyborg Bill Gates itself.

I have done this. I hand wrote a letter, figured out how to match what was printed to the colour of the pen after it dried, and then just hand wrote in the names. I used blue so that it looked like it was handwritten.

Re: I sent over 10k personal thank you videos to my customers

#50

This seems at least a little unethical. At the very least, I would think worse of a company that sent a video to me that seemed personalized, but later turned out to be mass-produced. He has an ethics section in the article, but doesn't doesn't go very deep and (unsurprisingly) concludes that his own actions were perfectly fine. The root of the problem is why customers respond well to these videos: they're surprised…

Mostly this is just creepy and weird. I bet all those text blocks from people responding positively to it are from people who don't have any practice or previous context experience in distinguishing AI/generated content from authentic content.

As with all new ad technology this works incredibly well. However the ethics and morals of this is quite questionable.

Recipients take time to respond to what is in essence a spam email. If anyone sends this stuff to me, they'll go on the block list - but if it gets widespread enough then its the 'future' - an inbox full of 'personal' video /audio messages..

Quick someone make a spamfilter for AI videos :)

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