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I sent over 10k personal thank you videos to my customers

marshallhaas.com

61–70 of 94 posts

Re: I sent over 10k personal thank you videos to my customers

#61
post #17

This seems at least a little unethical. At the very least, I would think worse of a company that sent a video to me that seemed personalized, but later turned out to be mass-produced. He has an ethics section in the article, but doesn't doesn't go very deep and (unsurprisingly) concludes that his own actions were perfectly fine. The root of the problem is why customers respond well to these videos: they're surprised…

I used Deepfakes to trick 10k people into thinking I cared

Hey $HN_NICKNAME,

Your opinion is very important to me and I would like to take a moment to tell you personally how much I care about whatever you say.

I'd be available for a call between 1am and 11pm if you want to discuss one amazing opportunity.

Lisa - VP of Deceptive Marketing.

Re: I sent over 10k personal thank you videos to my customers

#62

Earlier quoted context omitted.

That video is one of the scariest things I've witnessed in less than 60 seconds. The future of communication will be opt-in, I suppose.

I don't find it that scary. It's a gimmick. It will maybe work once or twice, but how many of these "hey firstname" videos do you think people will watch before catching on? Sure, it's going to improve a lot, but since the first iteration of automated, personalized video messaging is so low-effort, I actually think people will just be inoculated against the whole idea. As in, don't watch the videos at all.

Hey $HN_NICKNAME,

Your opinion is very important to me and I would like to take a moment to tell you personally how much I care about whatever you say.

I'd be available for a call between 1am and 11pm if you want to discuss one amazing opportunity.

Lisa - VP of Deceptive Marketing.

Re: I sent over 10k personal thank you videos to my customers

#63
post #44
post #10

Earlier quoted context omitted.

> And the fact is: the CEO did not. It's deception, plain and simple. Not big, evil, Theranos-level deception, but deception still. If you think the blog post is bad, just watch the video on windsor's website: https://www.windsor.io/#video The CEO plainly says he has time to work on other important things. Jesus, even creating the video in the first place, requires you to say Hey First Name

That is so cringe. It's shit like this that will really make the masses hate tech companies. Years and years of education, tons and tons of computational resources, engineer months, years, cloud storage, MASSIVE SCALE , billion-dollar valuations (!?) and it's a crummy Ovaltine commercial with a clumsily edited in "Hey Ralphie!"

Actually, it kind of reminds me of those silly commercials you hear on the radio for some real estate seminar... "The Bay Area is a perfect place for our system," or something like that. The cadence is off just enough to notice and kick it over into uncanny valley territory.

Re: I sent over 10k personal thank you videos to my customers

#64
post #61
post #17

Earlier quoted context omitted.

I used Deepfakes to trick 10k people into thinking I cared

Hey $HN_NICKNAME, Your opinion is very important to me and I would like to take a moment to tell you personally how much I care about whatever you say. I'd be available for a call between 1am and 11pm if you want to discuss one amazing opportunity. Lisa - VP of Deceptive Marketing.

Re: URGENT

Hello $HN_NICKNAME,

Are you still reading HackerNews ? I have this amazing opportunity, lifetime opportunity.

It is the end of Q2, and my boss marshallhaas.com has agreed to make an exceptional discount just for you.

Are you available for a call tonight between 4 am and 6 am ?

Lisa.

Re: I sent over 10k personal thank you videos to my customers

#65

Similarly there is a phenomenal company called HandWrytten. It uses robots to write thank you cards with ink pens. I upload a spreadsheet of all of my contacts, with a message for each, and the robot beautifully writes out the card in my own handwriting; personal hand writing is an extra fee. Takes about an hour for 155 contacts. I keep up with hundreds of people in my job and something personal like this really goes…

Why not just type the letters and print them normally? Do you think you gain something when recipients mistakenly believe you wrote them by hand?

Re: I sent over 10k personal thank you videos to my customers

#66
post #48

Earlier quoted context omitted.

> In a few years, people will know this can easily be done and the value of personal videos will drop. Or put another way, people will have to do different things (which aren't easily automated) to earn that value.

As a personal thank you, I solved these 10 recaptchas for you!

If the work was provably personalized to you (perhaps with some sort of hashing involving your name), then yep, that’s the idea!

Re: I sent over 10k personal thank you videos to my customers

#67
post #32

Earlier quoted context omitted.

Devils advocate on Since all advertising is the practice of psychological manipulation how is this particularly different? Is all advertising unethical? Even if the process is automated, if the end result is to evoke a nice sentiment in someone, is that really a bad thing? Wouldn't the ethics really come into play in using such tech to rip people off in a variety of ways rather than to merely say thank you for your p…

> Even if the process is automated, if the end result is to evoke a nice sentiment in someone, is that really a bad thing? Yes, because it only evokes a nice sentiment if you lie about how it was made. Magic tricks are still fun even if you know they're tricks. This is not at all fun once you know it's a trick.

The fun is in the novelty, not in the .

Even if it's inherently considered dishonest by some, the same should be vigorously argued for all email/snail mail you have received for decades and frankly I can't remember the last time I've seen someone complain about a personalized email being dishonest.

Re: I sent over 10k personal thank you videos to my customers

#68

This seems at least a little unethical. At the very least, I would think worse of a company that sent a video to me that seemed personalized, but later turned out to be mass-produced. He has an ethics section in the article, but doesn't doesn't go very deep and (unsurprisingly) concludes that his own actions were perfectly fine. The root of the problem is why customers respond well to these videos: they're surprised…

> In a few years, people will know this can easily be done and the value of personal videos will drop. Or put another way, people will have to do different things (which aren't easily automated) to earn that value.

Simply add increasingly unlikely and absurd elements to each new video: https://www.youtube.com/watch?v=tzEVRappRC0

Re: I sent over 10k personal thank you videos to my customers

#69
post #67

Earlier quoted context omitted.

> Even if the process is automated, if the end result is to evoke a nice sentiment in someone, is that really a bad thing? Yes, because it only evokes a nice sentiment if you lie about how it was made. Magic tricks are still fun even if you know they're tricks. This is not at all fun once you know it's a trick.

The fun is in the novelty, not in the . Even if it's inherently considered dishonest by some, the same should be vigorously argued for all email/snail mail you have received for decades and frankly I can't remember the last time I've seen someone complain about a personalized email being dishonest.

Look at all the responses this guy got from his videos. Reading them, do you really think those people understood how the video was made and just enjoyed the novelty?

"I am amazed by the customer service...It makes me very happy that the team is so invested"

"I can't imagine how much effort must go into doing this"

"This is the first time in my life that I receive a personalized video from the founder of a company"

"This means a lot to me"

"I really appreciated the personal attention"

"I don't know how you have the time!"

Re: I sent over 10k personal thank you videos to my customers

#70
post #67

Earlier quoted context omitted.

The fun is in the novelty, not in the . Even if it's inherently considered dishonest by some, the same should be vigorously argued for all email/snail mail you have received for decades and frankly I can't remember the last time I've seen someone complain about a personalized email being dishonest.

Look at all the responses this guy got from his videos. Reading them, do you really think those people understood how the video was made and just enjoyed the novelty? "I am amazed by the customer service...It makes me very happy that the team is so invested" "I can't imagine how much effort must go into doing this" "This is the first time in my life that I receive a personalized video from the founder of a company" "…

What you see is a sub selection of positive responses intentionally picked out to paint a narrative and ultimately market the product.

I actually find the act of doing that far more manipulative than automated thank you videos.

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