Earlier quoted context omitted.
This is definitely the case...but he doesnt even need the new audience or the new venture. His entire empire is built on a name that is getting billions in free press. The worst thing to happen to a famous brand is not bad press but rather becoming irrelevant and falling out of discussion. Even if the Trump political brand crashes and burns, the broader trump brand of success and money just gets stronger... This elec…
His businesses are declining in foot traffic https://medium.com/foursquare-direct/how-the-trump-president...
I've studied branding extensively and I think, if he loses, his presidential run will still be a net win for him and his brand once the political fallout falls out of the news cycle.
edit: changes nothing to little