Here's something I find interesting: We have multiple paid accounts with OpenAI. In other words, we are paying customers. I have yet to see a single announcement or new development that we learn about through email. In most cases we learn these things when they get covered by some online outfit, posted on HN, etc.
OpenAI isn't the only company that seems to act in this manner. I find this to be interesting. Your paying customers actively want to know about what you are doing and, more than likely, would love to get a heads-up before the word goes out to the world. Hearing about things from third parties can make you feel like a company takes your business for grant it or does not deem it important enough to feed you news when it happens.
Another example of this is Kickstarter, although, their problem is different. I have only ever backed technology projects on KS. That's all I am interested in. And yet, every single email they send is full of projects that don't even begin to approach my profile (built over dozens of backed projects). As a result of this, KS emails have become spam to be deleted without even reading them. This also means I have not backed projects I would have seriously considered and I don't frequent the site as much as I used to.
Getting back on topic: It will be interesting to see how Sora usage evolves.