Live data from Hacker News

Twitter has officially changed its logo to ‘X’

techcrunch.com

511–520 of 1001 posts

Re: Twitter has officially changed its logo to ‘X’

#512

I've been mostly ambivalent about the Musk-era at Twitter—mostly because I just don't care enough to have an opinion. This, though. This one makes me angry and disappointed. Twitter has had such a solid brand for so long. It's accomplished things most marketers only dream of: getting a verb like "Tweet" into the standard lexicon is like the pinnacle of branding. Even with all of the issues, "Twitter" and its "Tweets"…

Musk has claimed for awhile that he wanted to start a new social network, but that starting from Twitter would be faster than starting from nothing.

So I don’t think he is trying to take actions that will improve Twitter, he is trying to morph it into something else entirely while maintaining at least some significant portion of the user base along the way.

I do think it will probably fail, but I’m not sure that it doesn’t have better odds than starting from scratch.

Re: Twitter has officially changed its logo to ‘X’

#513

In my opinion the healthiest approach is to not care. Life’s too short. Almost everything else is more important than some rich brain parasite’s midlife crisis dressed up as 5-d chess. The brain parasite feeds on attention whether positive or negative.

For myself at least, Twitter has been instrumental in my career, hobbies and friendships. But now, seeing it flounder, and having people shard off to mastadon, bsky, and siloed instances of [insert next federative platform], makes me so very sad. It feels like I’ve lost a key part of my social “surface area”. Things change, I know. What hurts though is that this didn’t need to happen. He ruined something that was, wi…

Social platforms come and go. Back then, people gained "views" and "followers" on IRC and blogs. Some pages I follow on FB are dying out because their viewers stop coming on FB and donating. Twitter is next, then it will be Instagram...

Re: Twitter has officially changed its logo to ‘X’

#514
It’s as if this man child is on a personal vendetta to destroy and deform Twitter after they “made him” follow through with the purchase of Twitter.

This, together with the Reddit debacle and the whole Threads privacy thing really puts a spin on social.

What a time to be alive.

Re: Twitter has officially changed its logo to ‘X’

#515

I've been mostly ambivalent about the Musk-era at Twitter—mostly because I just don't care enough to have an opinion. This, though. This one makes me angry and disappointed. Twitter has had such a solid brand for so long. It's accomplished things most marketers only dream of: getting a verb like "Tweet" into the standard lexicon is like the pinnacle of branding. Even with all of the issues, "Twitter" and its "Tweets"…

To me, this is appropriately symbolic his efforts to kill Twitter.

Re: Twitter has officially changed its logo to ‘X’

#517
post #60

This man is burning anything that had any value at Twitter. From an extremely valuable list of verified users to the name which is even used as a verb. There is absolutely no reason to rename Twitter. The name isn't even that stained compared to like Comcast or what ever the name was of that phone company in the 90s that sucked so bad it was renamed.

It is wrong to conflate economic success with intelligence.

It is wrong to think it has nothing to do with intelligence, especially repeated success.

Re: Twitter has officially changed its logo to ‘X’

#518

I initially thought buying twitter was about converting massively overvalued TSLA stock into only somewhat overvalued TWTR stock. I now think I was wrong.

Another stupid play is to merge verification with membership. I thought he would add a new membership tier along blue check mark to have some extra income. Instead he actually chose the bizarre route and sabotaged the verification. Maybe he is really being paid by the Saudis to intentionally ruin Twitter to reduce the freedom of speech

> Maybe he is really being paid by the Saudis to intentionally ruin Twitter to reduce the freedom of speech

Conspiracy theories aside, one has to wonder how all the geniuses running the sovereign wealth funds and investment banks that backed his Twitter takeover missed all the red flags. It's almost as if they don't have any idea what they are doing. Or they really bought into a cult of personality rather than a business strategy.

Re: Twitter has officially changed its logo to ‘X’

#519

I've been mostly ambivalent about the Musk-era at Twitter—mostly because I just don't care enough to have an opinion. This, though. This one makes me angry and disappointed. Twitter has had such a solid brand for so long. It's accomplished things most marketers only dream of: getting a verb like "Tweet" into the standard lexicon is like the pinnacle of branding. Even with all of the issues, "Twitter" and its "Tweets"…

Elon is really, really good at a couple of things:

- Identifying inefficiencies in an existing technical solution

- Making people do what he wants

The things that Elon is really good at don't necessarily translate to great success in a long-term strategic vision. In a pure engineering discipline, like automotive production or aerospace engineering, they're very useful, but neither one of those things necessarily lends itself toward making a thing that is better or more appealing for the populace at large.

As an example: The Boring Company. The pure engineering problem of "how do I remove mass from the ground and create a tunnel as cheaply as possible" is a great application of Elon's strengths, and a useful problem to work on, because humanity will always need to build tunnels.

Hyperloop, though, is completely f'ing stupid, because regardless of whether an evacuated tube and car system can transport people efficiently or not, almost nobody wants to travel like this, and the entirety of the system is completely inefficient - trains are better in every case and with every metric.

In both TBC and Hyperloop, Elon wanted a thing, and convinced people to do it. It's just that there was no consideration as to whether the thing Elon wanted was useful or not.

This is Twitter. Elon looked at Twitter as a strictly engineering problem. And yes, Twitter was horribly inefficient, as evidenced by the fact that the vast majority of employees were let go and the service mostly continues to function, but my suspicion is that it is riding virtually entirely on H1B employees who are bound to the job else they are forced to leave the country. People will grind themselves to the bone for advancing human spaceflight and (to a lesser extent, maybe) improving alternative energy, but I don't know of any rational person who would do the same for Twitter, even if Elon bills it as the defacto public square.

Not to defend Elon, because I can't, but to be fair, any person reading this, if they had experienced the successes that Elon has in SpaceX and Tesla, fighting and succeeding against all of the naysayers, would have a non-trivial ego. When you combine that with the echo chamber of Elon's fans who treat him like the second coming, and who seem to honestly think that Elon (personally) can fix any problem, is it any wonder that he starts believing some of the bullshit? When he built the sub that led to him calling the rescue diver a pedoguy, and did it because people asked him to, and so many people constantly lauded him with egostroking compliments that he believed he could. And even though he didn't do anything that ended up saving those kids, he was found not guilty of defamation, so he still walked away with a win.

Fast forward 7 years and when he's forced to buy Twitter, he still feels like whatever he does is the right thing, and will do it regardless, and he will convince people under his influence to do what he wants so that he walks away with a win.

So that's a lot of text to say, yes, you're right, it is foolish. He doesn't care, he wants to win, and he'll do anything he can to walk away with a win, regardless of how it impacts anyone else, because ultimately it's not about the people who use the service, it's about Elon feeling good about himself.

Re: Twitter has officially changed its logo to ‘X’

#520

Earlier quoted context omitted.

Elob has a fixiation on the letter. As I understand it, he wants to create a 'meta' platform for everything. I think in China such platforms exist (?). It's not to far away to say, that you need a 'meta' name for a platform like that. Probably wants to leave the 'private company' image and try to create an 'institution'. I hope it fails.

Eh, it's simpler than that - X.com was his first company, that became Paypal, that he was ousted from. This is just basic old man 101: trying to regain the glory days of your youth.

I suspect his glory days are right now.
Post reply on HN