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Why Microsoft's "Scroogled" Campaign Is Childish

itechtriad.com

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Re: Why Microsoft's "Scroogled" Campaign Is Childish

#51
post #12

> it was actually later proven that Bing brings many of its results from Google's search engine What's he talking about? Making this claim without a cite is annoying. Making copy-and-paste not work so I couldn't even copy and paste it here is even more annoying.

http://googleblog.blogspot.co.uk/2011/02/microsofts-bing-use...

[deleted]

Re: Why Microsoft's "Scroogled" Campaign Is Childish

#52
post #30

Earlier quoted context omitted.

No. Google is a tech company. Ad is a way to sustain the company. Just like News Corp is a media company, not an ad company.

Oh please about 97% of Google's revenues come from advertising. People need to know this.

And a circus is a ticket printing company, 95% of their revenue comes from selling printed tickets. I really don't know why they still bother with the elephants and acrobatics...

Re: Why Microsoft's "Scroogled" Campaign Is Childish

#53

Earlier quoted context omitted.

Oh please about 97% of Google's revenues come from advertising. People need to know this.

And a circus is a ticket printing company, 95% of their revenue comes from selling printed tickets. I really don't know why they still bother with the elephants and acrobatics...

Bad example, tickets are a direct thing.

Ads are usually not considered a direct part of the website. For instance while most online comic sites have ads, ads are not the point. From the user perspective ads aren't the point of www.google.com, but from Google's perspective it is.

Re: Why Microsoft's "Scroogled" Campaign Is Childish

#54
post #41
post #8

> it was actually later proven that Bing brings many of it results from Google's Search engine This turned out to be a lie, right?

Lie is a strong word, it most it would mean someone claimed bing was stealing search results from google while knowing it was not true, rather then misinterpreting the data. I do not remember such a case lying. Do you remember any other details like who uncovered that it was a lie or who made the report?

IIRC Google made a honeypot link and got it to show up on Bing without allowing it to be spidered directly (since nothing linked to it).

However Microsoft responded that they used Internet Explorer or some other client side tech with the "use my searches" options turned on to go to the honeypot on google.com, leading to Microsoft to get a hold of it.

So less of a "Microsoft steals Google results" and more of a "Microsoft follows Google results when you use their browser and don't tell it not to".

Re: Why Microsoft's "Scroogled" Campaign Is Childish

#55
post #38
post #8

> it was actually later proven that Bing brings many of it results from Google's Search engine This turned out to be a lie, right?

IIRC it turned out to be a side effect of their "toolbar" data collection. If most people using googles toolbar would use bing they would see a similar effect. But calling it "they get search results from google" is stretching the truth. Of course why anyone would submit all their surf history to any of those big brother companies (M or G) in the first place is a complete mystery. But overall bing is not too bad. It'…

Here's the workaround: https://addons.mozilla.org/en-US/firefox/addon/google-search...

Re: Why Microsoft's "Scroogled" Campaign Is Childish

#56
1. According to MS, this campaign came out of a survey where something like 45+% of users didn't know Gmail scans their emails, and 80+% of those didn't approve of it (I think this is the survey http://www.scribd.com/doc/124257005/GfK-Email-Privacy-Report). That's a pretty significant number of users.

2. The "I'm a Mac" campaign was childish, and even though I was predominantly on Windows then and the ads were so very wrong, I laughed along at them. Similarly, I'm primarily a Gmail user, but that GmailMan character is hilarious.

3. However the campaign appears to us, apparently it's working?! http://adage.com/article/digital/microsoft-s-google-bashing-...

On the other hand, some doubt if that's really translating into commercial success: http://marketingland.com/microsoft-scroogled-campaign-61887

Re: Why Microsoft's "Scroogled" Campaign Is Childish

#57
post #32

Well, in spite of the silliness of those commercials, lately I have been creeped out when I start getting blasted by adverts from all over the web based on something I recently searched on. Often times, I'll quickly look up something / fact check what I've read in an article (most recently was "longevity insurance" annuities and reverse mortgages), and now I'm getting a whole bunch of ads aimed at older / retired peo…

> lately I have been creeped out when I start getting blasted by adverts from all over the web based on something I recently searched on.

I was recently really confused as to why I was seeing so many ads for young women's clothing. I'm a 28 year old man. Then I realized I read an article on HN about Nasty Gal's great successes.

So very very creepy.

Re: Why Microsoft's "Scroogled" Campaign Is Childish

#59

Yes, the campaign is childish, but so are the article's misrepresentations. For example: (1) Google Docs - not Drive - does not have "nearly the same capabilities" as Office by any reasonable definition. FFS, they don't even seem to have proper support for custom paragraph styles, widow/orphan control, etc. There are certainly ways in which Google Docs improves over Office, especially wrt collaborative editing, but t…

Not to mention, a lot of marketing is childish. The Mac vs. PC ads were childish. They worked ( to the extent anyone can say TV ads work)

Re: Why Microsoft's "Scroogled" Campaign Is Childish

#60

1. According to MS, this campaign came out of a survey where something like 45+% of users didn't know Gmail scans their emails, and 80+% of those didn't approve of it (I think this is the survey http://www.scribd.com/doc/124257005/GfK-Email-Privacy-Report ). That's a pretty significant number of users. 2. The "I'm a Mac" campaign was childish, and even though I was predominantly on Windows then and the ads were so ve…

> According to MS, this campaign came out of a survey where something like 45+% of users didn't know Gmail scans their emails, and 80+% of those didn't approve of it

You think when they brought veteran political campaign pollster Mark Penn [1] to run the anti-Google campaign, he brought political-campaign-style negative ads but left the push polls [2] at home?

[1] http://en.wikipedia.org/wiki/Mark_Penn

[2] http://en.wikipedia.org/wiki/Push_poll

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