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Google I/O: Big changes coming for SEOs with ubiquitous AI

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Re: Google I/O: Big changes coming for SEOs with ubiquitous AI

#51
post #22

Hot take: SEO is dead, content farms are done, almost no one will leave Google/Bing to read more than what it generates. Thank you content writers for your service training LLMs. Here's 10 amazing ways to find a new career in a LLM world.

Already today fewer than 50% off searches result in a click https://thenextweb.com/news/google-search-no-clicks

Sometimes because you search for something on Google and whatever you wanted is actually buried. So you go look somewhere else.

Re: Google I/O: Big changes coming for SEOs with ubiquitous AI

#52
post #39
post #19

Earlier quoted context omitted.

Are you saying that the motive for posting a bread recipe that starts with 5000 words about the history of bread will evaporate, so we'll be left with websites from enthusiasts who have something interesting to say?

You think AI will stop and pause as it comes across your "interesting things"? Hey look, it's enthusiast content, let's send our users directly to their website? I don't think so. It's going to be vacuumed into the big machine and nobody will visit those websites. In fairness, pretty much nobody does today.

So what? As an enthusiast am I supposed to be motivated by the page counter on my site?

Besides, good writers are good writers. Would you rather read Matt Levine or some AI summary of his latest piece?

I'm just not seeing the problem. IMO the whole obsession with driving clicks was silly from the get-go and destructive now. If AI does away with that, great. And if people whose sole motivation for writing was to get clicks decide to stop writing... well, OK.

Re: Google I/O: Big changes coming for SEOs with ubiquitous AI

#53
post #35
post #32

Earlier quoted context omitted.

> I would not make a publicly searchable blog or Github repository if I were well-versed in setting such RDS on-premises You won’t. But I will and I think others will as well. My goal is to help people set up RDS and I don’t care about commercialization. So happy if AI reuses all the material. There are many technical blogs that are just hobbies, or fun, or brand PR, or book tie ins or whatever.

Yup. Commercializing things is hard. If I want to share info, I'll make a Reddit post or maybe a blog post if it's something lengthy. If I want to paywall it, I don't know where to start. I imagine there's keys-included solutions, but I doubt they can just send me e-transfers for each payment. Maybe they can send money to my PayPal? I've never used that for receiving money before. Do I need a business bank account? W…

> Yup. Commercializing things is hard.

If they are in abundance or in low demand.

Re: Google I/O: Big changes coming for SEOs with ubiquitous AI

#54

Hot take: SEO is dead, content farms are done, almost no one will leave Google/Bing to read more than what it generates. Thank you content writers for your service training LLMs. Here's 10 amazing ways to find a new career in a LLM world.

B…but I’ve just started my (medieval) content farm.

https://tidings.potato.horse/about

Re: Google I/O: Big changes coming for SEOs with ubiquitous AI

#55
post #19
post #5

The issue is getting people to click on your website, why would any one do that if the entire content is already extracted by the ai, which directly gave it to the user?

Are you saying that the motive for posting a bread recipe that starts with 5000 words about the history of bread will evaporate, so we'll be left with websites from enthusiasts who have something interesting to say?

[deleted]

Re: Google I/O: Big changes coming for SEOs with ubiquitous AI

#56

Hot take: SEO is dead, content farms are done, almost no one will leave Google/Bing to read more than what it generates. Thank you content writers for your service training LLMs. Here's 10 amazing ways to find a new career in a LLM world.

Wrong. The low-quality content farm will be out and the high-quality site will be fully paywalled (no more data to AI). For instance, when searching for information on setting up RDS, like high availability MySQL on self-hosted servers on-premises, neither ChatGPT nor Brad provided the necessary details. I would not make a publicly searchable blog or Github repository if I were well-versed in setting such RDS on-prem…

> Wrong. The low-quality content farm will be out and the high-quality site will be fully paywalled (no more data to AI).

The only way to protect ip really. The question is what happens when they attempt to steal content and integrate it in their "ai"?

Re: Google I/O: Big changes coming for SEOs with ubiquitous AI

#57
post #19
post #5

The issue is getting people to click on your website, why would any one do that if the entire content is already extracted by the ai, which directly gave it to the user?

Are you saying that the motive for posting a bread recipe that starts with 5000 words about the history of bread will evaporate, so we'll be left with websites from enthusiasts who have something interesting to say?

I'm a little worried about the coming flood of AI-generated "recipes" that fit some linguistic model but have never been cooked by any human.

Re: Google I/O: Big changes coming for SEOs with ubiquitous AI

#59

Earlier quoted context omitted.

is this a hot take? it seems obvious that 95% of searches for answers will end at chatgpt/llm (even if no good answer returns) which yes will kill SEO and traffic to content websites to begin with.

I tend to agree, because if Google doesn't, OpenAI et al will. The real question is how does Google balance this against the loss in advertising revenue?

Promoted links or native ad formats in AI search results would be an almost too obvious guess.

Then putting advertising in whatever format LLM outputs are dressed as.

My biggest fear is, abuse eg how LLMs for search can work with targeted ads, eg making you slightly prefer Coke vs. Pepsi, or One Political Brain Parasite(tm) over another.

Re: Google I/O: Big changes coming for SEOs with ubiquitous AI

#60
post #39
post #19

Earlier quoted context omitted.

Are you saying that the motive for posting a bread recipe that starts with 5000 words about the history of bread will evaporate, so we'll be left with websites from enthusiasts who have something interesting to say?

You think AI will stop and pause as it comes across your "interesting things"? Hey look, it's enthusiast content, let's send our users directly to their website? I don't think so. It's going to be vacuumed into the big machine and nobody will visit those websites. In fairness, pretty much nobody does today.

[deleted]
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