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Google I/O: Big changes coming for SEOs with ubiquitous AI

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Re: Google I/O: Big changes coming for SEOs with ubiquitous AI

#21

Post by renewiltord »

jacooper wrote: post #5

The issue is getting people to click on your website, why would any one do that if the entire content is already extracted by the ai, which directly gave it to the user?

Well, finally people will just make things for the pleasure of adding to the knowledge in the world rather than trying to "build an audience" or "monetize my content" or whatever. No one is going to click through to your blog, so you have no incentive to shittify it.

We're going back to the original days of the Internet that HN users often beg for. Now only the true creators will create for the sake of creation: ars artia gratis.

Re: Google I/O: Big changes coming for SEOs with ubiquitous AI

#22

Post by Swizec »

candiddevmike wrote: post #4

Hot take: SEO is dead, content farms are done, almost no one will leave Google/Bing to read more than what it generates. Thank you content writers for your service training LLMs. Here's 10 amazing ways to find a new career in a LLM world.

Already today fewer than 50% off searches result in a click

https://thenextweb.com/news/google-search-no-clicks

Re: Google I/O: Big changes coming for SEOs with ubiquitous AI

#23

Post by mstachowiak »

penjelly wrote: post #20
candiddevmike wrote: post #4

Hot take: SEO is dead, content farms are done, almost no one will leave Google/Bing to read more than what it generates. Thank you content writers for your service training LLMs. Here's 10 amazing ways to find a new career in a LLM world.

is this a hot take? it seems obvious that 95% of searches for answers will end at chatgpt/llm (even if no good answer returns) which yes will kill SEO and traffic to content websites to begin with.

I tend to agree, because if Google doesn't, OpenAI et al will. The real question is how does Google balance this against the loss in advertising revenue?

Re: Google I/O: Big changes coming for SEOs with ubiquitous AI

#24

Post by micromacrofoot »

brookst wrote: post #19
jacooper wrote: post #5

The issue is getting people to click on your website, why would any one do that if the entire content is already extracted by the ai, which directly gave it to the user?

Are you saying that the motive for posting a bread recipe that starts with 5000 words about the history of bread will evaporate, so we'll be left with websites from enthusiasts who have something interesting to say?

maybe… but will an ai search even tell you those sites exist?

Re: Google I/O: Big changes coming for SEOs with ubiquitous AI

#25

Post by tr90814 »

TheObviousOne wrote: post #3

I think we should call it GEO - GPT Engine Optimization. :) Furthermore, the article lack of how to tackle those shifts with depth analysis. For example: How can one put their info to be presented by a GPT/GPT-plugins.

I prefer LLMAO: Large Language Model Appearance Optimisation

Re: Google I/O: Big changes coming for SEOs with ubiquitous AI

#27

Post by pvarangot »

micromacrofoot wrote: post #24
brookst wrote: post #19

Earlier quoted context omitted.

Are you saying that the motive for posting a bread recipe that starts with 5000 words about the history of bread will evaporate, so we'll be left with websites from enthusiasts who have something interesting to say?

maybe… but will an ai search even tell you those sites exist?

It will tell you the information. Information wants to be free. Right?

Re: Google I/O: Big changes coming for SEOs with ubiquitous AI

#28

Post by skilled »

All this will do is amplify the rise of paid spam for product promotions.

What is the best network monitoring tool? Oh wow, Bard says it is, “NetShark”.

I will formulate my own thoughts on this in the next 6 months. If serious damage is about to happen (to SEOs) then I fully expect huge swings in traffic for a lot of sites, which is easy to monitor.

Google also said they are rolling out another helpful content update soon. I wonder how much they have integrated LLMs into the search updates for processing text for sentiment and maybe even accuracy.

Re: Google I/O: Big changes coming for SEOs with ubiquitous AI

#29

Post by dreamcompiler »

Oh great, yet another way for Google to return junk pages I didn't ask for because "I think you meant xyz." No I did not. I meant exactly the keywords I asked for you stupid bozo bot.

It's already impossible to search for web pages that contain the actual keywords I asked for; it used to be that you could surround your keywords with double-quote marks but that stopped working some time ago.

There's a market for a dumb search engine that just finds literal keywords and doesn't use AI. Of course it won't be very useful for selling ads.

Re: Google I/O: Big changes coming for SEOs with ubiquitous AI

#30

Post by nixcraft »

candiddevmike wrote: post #4

Hot take: SEO is dead, content farms are done, almost no one will leave Google/Bing to read more than what it generates. Thank you content writers for your service training LLMs. Here's 10 amazing ways to find a new career in a LLM world.

Wrong. The low-quality content farm will be out and the high-quality site will be fully paywalled (no more data to AI).

For instance, when searching for information on setting up RDS, like high availability MySQL on self-hosted servers on-premises, neither ChatGPT nor Brad provided the necessary details. I would not make a publicly searchable blog or Github repository if I were well-versed in setting such RDS on-premises. Instead, I would make it available only behind a paywall. Why should Google and MS/Bing benefit from my hard work if they do not direct traffic to my site? Previously, low- or high-quality pages benefited from SEO, but that is no longer true. There is a wealth of knowledge that has not yet been documented. Unless Google or Bing starts directing many traffic, experts, and websites will not share updated and other valuable information. I anticipate more paywalls for high-quality content, similar to good news sites.

Besides that, be careful about wishing for one or two centralized sites controlled by big tech giants with AIs such as Google and Microsoft. The web developed because of many 3rd party websites.

I don't have answers on how good 3rd party sites will survive with Google/Bing sending traffic and Ad clicks, but the equation is about SEO changing. Either you create non-profit Wikipedia-style content or high-quality content paywalled. That is my best guess.

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