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Google I/O: Big changes coming for SEOs with ubiquitous AI

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Re: Google I/O: Big changes coming for SEOs with ubiquitous AI

#31

Post by crazygringo »

jacooper wrote: post #5

The issue is getting people to click on your website, why would any one do that if the entire content is already extracted by the ai, which directly gave it to the user?

Because an article isn't a snippet?

People who just want a basic factual answer to a question won't go to your site, they'll use Google's snippet as they already do now in many cases.

But people who want to read your whole article will continue to go to your site.

This seems entirely reasonable to me. I shouldn't have to visit a webpage to discover when Abraham Lincoln was born, but I should if I want to read a short bio of him.

Re: Google I/O: Big changes coming for SEOs with ubiquitous AI

#32

Post by prepend »

nixcraft wrote: post #30
candiddevmike wrote: post #4

Hot take: SEO is dead, content farms are done, almost no one will leave Google/Bing to read more than what it generates. Thank you content writers for your service training LLMs. Here's 10 amazing ways to find a new career in a LLM world.

Wrong. The low-quality content farm will be out and the high-quality site will be fully paywalled (no more data to AI). For instance, when searching for information on setting up RDS, like high availability MySQL on self-hosted servers on-premises, neither ChatGPT nor Brad provided the necessary details. I would not make a publicly searchable blog or Github repository if I were well-versed in setting such RDS on-prem…

> I would not make a publicly searchable blog or Github repository if I were well-versed in setting such RDS on-premises

You won’t. But I will and I think others will as well. My goal is to help people set up RDS and I don’t care about commercialization. So happy if AI reuses all the material.

There are many technical blogs that are just hobbies, or fun, or brand PR, or book tie ins or whatever.

Re: Google I/O: Big changes coming for SEOs with ubiquitous AI

#33

Post by shostack »

WirelessGigabit wrote: post #16
Smoosh wrote: post #2

I see mention in the article of content creation. But are search engines working on task-related personal assistants? For one example, If I want to take a holiday, could an assistant work out the best dates (based upon preferences of availability, cost etc), and research the best airfares (excluding that particular airline I hate) and find a hotel room with the features I want, and throw in a few sightseeing activiti…

While it could automate it I don't think it would be better. In fact it would be worse. Websites would try and game the system to be the one that ChatGPT chooses for you. And now you are relying on a system that has no incentive of telling you the truth. At least if I check to go kayaking on day 2 of my vacation, I can compare the top 3 websites, cross reference with Yelp to see which one has the best value for the $…

It isn't just websites trying to game it. It's brands wanting to pay for placement in the results, aka search ads. And Google wanting to maximize their metrics.

In the short term this may bias towards giving me the best organic results, but will it shift to pushing me ever more aggressively to what advertisers are bidding on?

Re: Google I/O: Big changes coming for SEOs with ubiquitous AI

#34

Post by cosmicCactus »

candiddevmike wrote: post #4

Hot take: SEO is dead, content farms are done, almost no one will leave Google/Bing to read more than what it generates. Thank you content writers for your service training LLMs. Here's 10 amazing ways to find a new career in a LLM world.

For the past 10 years I've been using google as a search engine and nothing else. I type for the page or content I already know in advance I'm looking for and that's it. I never browsed or clicked on promotions. I found out about new sites and products, always through social media, or news pages. I will continue using it with the same purpose, I can't imagine people spending 15 minutes on a search engine trying to discover something new.

Re: Google I/O: Big changes coming for SEOs with ubiquitous AI

#35

Post by post-it »

prepend wrote: post #32
nixcraft wrote: post #30

Earlier quoted context omitted.

Wrong. The low-quality content farm will be out and the high-quality site will be fully paywalled (no more data to AI). For instance, when searching for information on setting up RDS, like high availability MySQL on self-hosted servers on-premises, neither ChatGPT nor Brad provided the necessary details. I would not make a publicly searchable blog or Github repository if I were well-versed in setting such RDS on-prem…

> I would not make a publicly searchable blog or Github repository if I were well-versed in setting such RDS on-premises You won’t. But I will and I think others will as well. My goal is to help people set up RDS and I don’t care about commercialization. So happy if AI reuses all the material. There are many technical blogs that are just hobbies, or fun, or brand PR, or book tie ins or whatever.

Yup. Commercializing things is hard. If I want to share info, I'll make a Reddit post or maybe a blog post if it's something lengthy.

If I want to paywall it, I don't know where to start. I imagine there's keys-included solutions, but I doubt they can just send me e-transfers for each payment. Maybe they can send money to my PayPal? I've never used that for receiving money before. Do I need a business bank account? Will transparency rules require me to share my address publicly? Maybe I need a PO box. I just wanted to share something helpful.

Re: Google I/O: Big changes coming for SEOs with ubiquitous AI

#36

Post by post-it »

dreamcompiler wrote: post #29

Oh great, yet another way for Google to return junk pages I didn't ask for because "I think you meant xyz." No I did not. I meant exactly the keywords I asked for you stupid bozo bot. It's already impossible to search for web pages that contain the actual keywords I asked for; it used to be that you could surround your keywords with double-quote marks but that stopped working some time ago. There's a market for a dum…

The worst is trying to search for something like `Unexpected token ?` because it always strips out the punctuation no matter what I do.

Re: Google I/O: Big changes coming for SEOs with ubiquitous AI

#37

Post by lanza »

cosmicCactus wrote: post #34
candiddevmike wrote: post #4

Hot take: SEO is dead, content farms are done, almost no one will leave Google/Bing to read more than what it generates. Thank you content writers for your service training LLMs. Here's 10 amazing ways to find a new career in a LLM world.

For the past 10 years I've been using google as a search engine and nothing else. I type for the page or content I already know in advance I'm looking for and that's it. I never browsed or clicked on promotions. I found out about new sites and products, always through social media, or news pages. I will continue using it with the same purpose, I can't imagine people spending 15 minutes on a search engine trying to di…

Why do people post worthless anecdotes like this when we know from trivially available data that Google makes over a hundred billion dollars per year from search.

Re: Google I/O: Big changes coming for SEOs with ubiquitous AI

#38

Post by waboremo »

nixcraft wrote: post #30
candiddevmike wrote: post #4

Hot take: SEO is dead, content farms are done, almost no one will leave Google/Bing to read more than what it generates. Thank you content writers for your service training LLMs. Here's 10 amazing ways to find a new career in a LLM world.

Wrong. The low-quality content farm will be out and the high-quality site will be fully paywalled (no more data to AI). For instance, when searching for information on setting up RDS, like high availability MySQL on self-hosted servers on-premises, neither ChatGPT nor Brad provided the necessary details. I would not make a publicly searchable blog or Github repository if I were well-versed in setting such RDS on-prem…

Why wouldn't Google [replace with whoever becomes owner of leading AI platform] just hire experts themselves to generate for LLMs?

Seems like the obvious next step. For clarity, I'm not saying I particularly like that future, but I have a hard time grasping why you think a paywall would be an obstacle here. Especially not for the wealthiest corporations (ever). Additionally because most paywalls to information have very hard time keeping information from leaking. Otherwise news orgs would have figured that out by now!

Re: Google I/O: Big changes coming for SEOs with ubiquitous AI

#39

Post by dahwolf »

brookst wrote: post #19
jacooper wrote: post #5

The issue is getting people to click on your website, why would any one do that if the entire content is already extracted by the ai, which directly gave it to the user?

Are you saying that the motive for posting a bread recipe that starts with 5000 words about the history of bread will evaporate, so we'll be left with websites from enthusiasts who have something interesting to say?

You think AI will stop and pause as it comes across your "interesting things"? Hey look, it's enthusiast content, let's send our users directly to their website?

I don't think so. It's going to be vacuumed into the big machine and nobody will visit those websites. In fairness, pretty much nobody does today.

Re: Google I/O: Big changes coming for SEOs with ubiquitous AI

#40

Post by candiddevmike »

lanza wrote: post #37
cosmicCactus wrote: post #34

Earlier quoted context omitted.

For the past 10 years I've been using google as a search engine and nothing else. I type for the page or content I already know in advance I'm looking for and that's it. I never browsed or clicked on promotions. I found out about new sites and products, always through social media, or news pages. I will continue using it with the same purpose, I can't imagine people spending 15 minutes on a search engine trying to di…

Why do people post worthless anecdotes like this when we know from trivially available data that Google makes over a hundred billion dollars per year from search.

With enough anecdotes, that 100 billion dollars starts to smell like click fraud. Google owns both sides of the ad market and is less than transparent with how their ads perform or how bids are calculated.

I will be very curious how the promoted stuff works with LLMs. When you ask a LLM what the best brand of shoes are, can folks pay to influence the result?

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