Earlier quoted context omitted.
The possible silver lining is that companies will quickly realize the data is garbage (which is causing then losses) and stop using it.
Depends on how quick is "quickly". If anything, they seem to be doubling down on this. From my discussions on the subject with people "in marketing", they are really convinced that not only is the data "accurate enough", but that collecting and exploiting it is actually for the client's benefit. I wonder how one would go about quantifying the usefulness of all this tracking, because I doubt it's cheap. The best I cou…
How would they know?