Earlier quoted context omitted.
Stop thinking of it as spam and start thinking of it as customer outreach? I mean you have to let people know about this magical thing you've built somehow .
No, don't stop thinking of it as spam. It is spam, and you're part of the problem. Unethical practices that work are still unethical practices.
With startups/apps it's now popular to brag about your revenue. Keep in mind, this isn't profit, so I find the articles pretty useless. I could start a million dollar revenue company by losing money on each unit sold, but what's the point in that? (unless I'm VC-backed and have a long-term strategy for growth)
When someone writes an article about how much profit they've made per month, then I'll take notice.