Earlier quoted context omitted.
Stop thinking of it as spam and start thinking of it as customer outreach? I mean you have to let people know about this magical thing you've built somehow .
Why do people need to know about this magical thing? Isn't that enough if you solve a problem? Interested people will look for solution and find your magical thing, no need to add to the general cancerous spam of "hey, I'm sure you're going to find that thing awesome, even if you don't need it"
How about how we conduct business: Face to face meetings -> phone/mail -> email -> online meetings, for instance. I'm sure people thought during their time periods that there could be better ways to do this, but they need to see the solution before they jump on board.