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Google Brass Set 2023 as Deadline to Beat Amazon, Microsoft in Cloud

theinformation.com

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Re: Google Brass Set 2023 as Deadline to Beat Amazon, Microsoft in Cloud

#461

Earlier quoted context omitted.

> Do you think you are at more risk betting your enterprise on Microsoft or Google? Microsoft? No. Google? Absolutely. I don't trust Google for anything that isn't related to selling ads. And I trust they will maintain their relationship for God-fucking-awful customer support. And I assume they will continue their tradition of sunsetting projects haphazardly. I don't know why anyone would trust Google today.

After seeing how amazingly much better Facebook properties targets ads I won't even trust Google to do that. Lately I've been using Instagram multiple times a month and the ads I get there are relvant, sometimes even useful (I once actually bought a product from one such ad that I actually like and wouldn't have been aware of without, and I am a typical HNer that have always said ads are wasted on me, because they ha…

I don't think you're a fluke at all. I've heard lots of "complaints" about how accurate Instagram ads are, because the products being advertised are so appealing. I've experienced it too, the ads I see on Instagram are almost all things I could see myself buying.

Re: Google Brass Set 2023 as Deadline to Beat Amazon, Microsoft in Cloud

#462

Earlier quoted context omitted.

Why not abandon a project that isn’t successful just because you invested billions? Doing the opposite is the definition of the “sunk cost fallacy”.

Is #3 in a massive-scale business like enterprise cloud considered unsuccessful?

All cloud computing put together is less than 10% of total enterprise computings.

Again are they profitable? If the article is to be believed, there own management doesn’t think so and as I posted below, they are distant third at less than 5%.

Re: Google Brass Set 2023 as Deadline to Beat Amazon, Microsoft in Cloud

#463
post #432

Googler here. My opinions are my own; I have no non-public knowledge on this topic. I do not understand the hyperbole around this report. Nowhere does it say that Google plans to shutter GCP if it doesn't reach #1 by 2023. > said people with knowledge of the matter. As in, people who may not have even been at said meeting which took place nearly two years ago, under a different VP and now a different CEO, and saw som…

Yes, it could have been Google's competitor making up these stories so enterprise customers would stop and think before switching, it is also better for competitors's sales to pitch on the potential of a shuttered GCP, which you can tell full well if I was a sales I would be referencing this article. And it wouldn't matter of there wasn't even an ounce of truth there, Google's reputation on future roadmap, communicat…

> Google needs to work hard to earn customer's trust. That is the basic fundamental of doing business. Microsoft is still working their asses off because of what they have done during IE era.

This. A thousand times this!

Once hero of the 2000's, Google is turning into the villain; meanwhile Microsoft has embarked on their redemption storyline.

Microsoft is a fantastic developer-centric company that has made their platform attractive to even Linux users. Google shuts down all the things you use, prices small shops out of freaking Google Maps, won't pick up the phone, ...

Google should hire Satya Nadella.

Doesn't Google understand that we should love them? That we should think they're a cool company? They've strayed so far from that. They might as well be Oracle.

Re: Google Brass Set 2023 as Deadline to Beat Amazon, Microsoft in Cloud

#464
post #85

Earlier quoted context omitted.

If you're a startup you should seriously consider colocation for as many of your workloads as possible The vast majority of startups do not succeed or fail based upon their ability to control their datacenter spend. They succeed or fail based upon their ability to attract customers and grow revenue. Colocating and managing your own servers instead of taking advantage of the ease of using the cloud will only be a dist…

Perhaps that's true for a startup still trying to prove their concept, but it might not for one that has achieved product/market fit. "Hybrid cloud" is starting to get traction for large enterprises adopting the cloud [1]. They're going from on-premise in their own data centers to colocating at internet exchange data centers, which act as on-ramps to the cloud oligopoly. [1] https://www.bloomberg.com/news/articles/20…

How many FTE's worth of savings are you incurring with the enormous overhead of colocated server maintenance?

Re: Google Brass Set 2023 as Deadline to Beat Amazon, Microsoft in Cloud

#467
post #432

Googler here. My opinions are my own; I have no non-public knowledge on this topic. I do not understand the hyperbole around this report. Nowhere does it say that Google plans to shutter GCP if it doesn't reach #1 by 2023. > said people with knowledge of the matter. As in, people who may not have even been at said meeting which took place nearly two years ago, under a different VP and now a different CEO, and saw som…

Yes, it could have been Google's competitor making up these stories so enterprise customers would stop and think before switching, it is also better for competitors's sales to pitch on the potential of a shuttered GCP, which you can tell full well if I was a sales I would be referencing this article. And it wouldn't matter of there wasn't even an ounce of truth there, Google's reputation on future roadmap, communicat…

It’s not Google’s competitor making this story if you look at previous blog and critical comments from last few years you can see, google has internally been struggling on how to get more profit out of Google’s users. Also google PR is launching active campaign to muzzle voice by downvoting critical comments and blogs. Happened yesterday to my comments on HN and might happen to this comment as well.

Google used search for additional revenue by first make advertisement appear as legitimate search results by using a non prominent and small font text “Ad” in front of ads. But these are on top of search result. So asking users and company to pay to be on top of search results.

Launching new service and then offering free to attract developers and users and if it failed to generate revenue shut them down. [1]

As google is faltering on revenue in cloud, they started using security as pretext to scare the users of gsuite [2] and take away the functionality and force them to toe the google line and soon there will be change in charges and conditions.

Also shut down of gcp is a legitimate concern, google doesn’t care about users, they offer free to gain traction and if can not generate revenue shut down the service without regard for users.

[1] https://killedbygoogle.com/

[2] https://news.ycombinator.com/item?id=21806595

Re: Google Brass Set 2023 as Deadline to Beat Amazon, Microsoft in Cloud

#468

I want to put on end to the "you can't contact Google" comments that comes up every time Google Cloud makes the front page. You can contact Google Cloud. They are very responsive. I'm currently at a small startup using GCP, and I've been at similarly sized startups with equivalent AWS spends. I have found it easier to have serious discussions with GCP, compared to AWS. We have dedicated GCP contacts. We actually have…

I’ve had a similar experience where I could email PMs and we even had Google forward deployed engineers on-site. The trouble is that their customer service is terrible. We reported numerous issues and there was no tracking at all. For one UI bug in their webapp, a PM completely disregarded the reproduction instructions I gave him and made me have a half-hour kong Hangout with a remote engineer to prove the bug existe…

Cloud Dataflow is also vastly more expensive than using pyspark and Apache Beam is 10 times slower for most operations than Flink or Spark. I have to try the new flexible scheduling but DataFlow the last time I tried it 2 years ago was a massive rip off.

Also DataPrep was amazing until you run the DataFlow pipeline it produces and a Have had good experiences once the data is in bigquery and bq keeps costs low. But lately Ive been trying to figure out a semi-managed way of doing exactly-once stream processing for cheaper than dataflow. Possibly an architecture around cloud run might work.

Re: Google Brass Set 2023 as Deadline to Beat Amazon, Microsoft in Cloud

#469
post #15

I can't imagine a more damaging leak for Google Cloud. A company that's already notorious for abandoning projects now has a public date for when they'll abandon cloud. How could anyone in their right mind start building on GCP? They may as well shut it down today.

Agreed, this is a disaster. A lot of leaks simply don't matter all that much-- Apple might get annoyed at iPhone leaks, but they probably don't affect sales one bit-- but this is dead serious. I hope Google's C-suite is treating this article as the PR equivalent of a Sev-1 servers-on-fire emergency, because it is. If they don't come out swinging today and announcing that they're all-in on GCP for the long haul, it's…

Urs, as is typical, responded to the concern prior to the emergency: https://twitter.com/uhoelzle/status/1187607276988723200?s=19

Re: Google Brass Set 2023 as Deadline to Beat Amazon, Microsoft in Cloud

#470
post #297

Earlier quoted context omitted.

Exactly, which is the exact opposite of what AWS is doing. They have how many services that very few people use now? But at least they respect their customers and view the cost of running those services as goodwill for their customers.

It's the opposite of what AWS is doing, but not what Amazon as a whole is doing. There was a recent article that said they're considering cost-cutting in the Alexa business unit [1]. [1] https://www.theinformation.com/articles/amazon-learns-a-new-...

Does it seriously take 10k people to make Alexa? And she's way dumber than Google. Yes, they should be cutting some costs.
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