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Google Brass Set 2023 as Deadline to Beat Amazon, Microsoft in Cloud

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Re: Google Brass Set 2023 as Deadline to Beat Amazon, Microsoft in Cloud

#441

Post by mulmen »

vosper wrote: post #428
mulmen wrote: post #404

Earlier quoted context omitted.

Neither is AWS, or Azure. Cloud platforms are their own product. Only one company needs Google's internal infrastructure. That company is called Google. The lessons learned in building those systems can be applied to more generalized solutions which can be sold as standalone products.

> Neither is AWS This article lists some of the AWS services that now power Amazon.com since they moved away from Oracle. So, while it may not have been true in the past, it does now appear that AWS powers a significant portion of Amazon.com. https://aws.amazon.com/blogs/aws/migration-complete-amazons-...

Amazon using AWS today is entirely different from the origins of AWS or GCP or Azure being productizations of internal infrastructure.

AWS services have always been their own thing, they happen to be useful so today Amazon utilizes them just like anyone else. That doesn't mean the services started internally.

https://www.networkworld.com/article/2891297/the-myth-about-...

Re: Google Brass Set 2023 as Deadline to Beat Amazon, Microsoft in Cloud

#443

Post by downerending »

altgoogler wrote: post #414

Googler here. My opinions are my own; I have no non-public knowledge on this topic. I do not understand the hyperbole around this report. Nowhere does it say that Google plans to shutter GCP if it doesn't reach #1 by 2023. > said people with knowledge of the matter. As in, people who may not have even been at said meeting which took place nearly two years ago, under a different VP and now a different CEO, and saw som…

The problem is that Google has a credibility problem wrt supporting their products over long periods of time. Even if this particular report is wrong, it's still "true" in that sense.

For potential users, why should we take the risk when there are other competitors that don't have this problem?

Re: Google Brass Set 2023 as Deadline to Beat Amazon, Microsoft in Cloud

#444

Post by echelon »

prepend wrote: post #347
mrosett wrote: post #15

I can't imagine a more damaging leak for Google Cloud. A company that's already notorious for abandoning projects now has a public date for when they'll abandon cloud. How could anyone in their right mind start building on GCP? They may as well shut it down today.

Maybe this helps GCP as the leak now makes this reputational for GOOG. They’ll have to keep it running to prevent people leaving because of the leak so they’ll do something drastic like pledge 10 years of support or something. This is what has always terrified me about GCP. The business mode wasn’t there so I haven’t done anything serious since they killed/overhauled app engine years ago (aws seems to always make stu…

> Maybe this helps GCP as the leak now makes this reputational for GOOG.

Nope. Engineers know this product is dead. There's no way they'll risk their time and money on something Google doesn't believe in. We've been bitten time and time again, and adopting GCP is about the riskiest move you can make: hitching your entire project to a dying technology platform.

Since no one will be willing to make this gamble, GCP's growth rate will flatline. Exactly the condition Google said would cause them to shutter it. Self-fulfilling prophecy. Their platform just died today.

It's sad, because Spanner is actually really cool tech.

I bet Google engineers and PMs on GCP are reading this right now and already thinking about their future within the company.

In the future, we'll probably be able to look back at today as a major shift in strategy for Google.

Re: Google Brass Set 2023 as Deadline to Beat Amazon, Microsoft in Cloud

#446

Post by kerng »

Well, it's pretty obvious Google wont be able to beat either AWS or Azure in the next few years... How can information like this leak or even be entertained internally? Google is famous for terminating, even successful products. Best to stay far away from GCP!

Re: Google Brass Set 2023 as Deadline to Beat Amazon, Microsoft in Cloud

#447

Post by devy »

altgoogler wrote: post #414

Googler here. My opinions are my own; I have no non-public knowledge on this topic. I do not understand the hyperbole around this report. Nowhere does it say that Google plans to shutter GCP if it doesn't reach #1 by 2023. > said people with knowledge of the matter. As in, people who may not have even been at said meeting which took place nearly two years ago, under a different VP and now a different CEO, and saw som…

I agree your sentiments here. The goal for Alphabet is to make Cloud platform business profitable not shutting it down. From this article it looks like it hasn't been so since 2014 after GOOG gave it full attention. And to be profitable, Alphabet execs thought it has to be within top 2 to be profitable, I am unsure if that's true, given the cloud business is still a slow and painful transition process for Fortune 1000 businesses(some more advanced than the others).

Been using AWS for 8+ years since their first inception of S3, then 6 years of GCP. This year I had first hand experience with Azure. I just happen to think GCP has the most cutting edge cloud native technologies and services (GKE is much better than EKS or AKS, IMO; BigQuery is awesome). But AWS has a first mover's advantage and MSFT has the dominant enterprise customer base so pushing additional add-on sales is much easier. Those are GCP are up against.

Perhaps the market is big enough to accommodate top 3 players to be profitable. And GCP needs to do a better job in support their product & services not discontinuing them abruptly.

Re: Google Brass Set 2023 as Deadline to Beat Amazon, Microsoft in Cloud

#448

Post by somebodythere »

scarface74 wrote: post #95
raiyu wrote: post #40

The crazy part about this is that in the meeting of setting targets one option that came up was folding the cloud unit entirely. And this was already after billions invested. I don't really believe that they will leave the cloud wars, but still goes to show you the scale and profitability of their ad business and how central it is that even after billions of invested they can still decide to shutter something. Doesn'…

Why not abandon a project that isn’t successful just because you invested billions? Doing the opposite is the definition of the “sunk cost fallacy”.

Is #3 in a massive-scale business like enterprise cloud considered unsuccessful?

Re: Google Brass Set 2023 as Deadline to Beat Amazon, Microsoft in Cloud

#449

Post by faizshah »

joejerryronnie wrote: post #366
shadowtree wrote: post #239

They put the guy that ran ORACLE'S CLOUD STRATEGY in charge of GCP. ORACLE'S. CLOUD. STRATEGY. Let's hire Thomas Kurian, bang up job on Fusion and ... oh wait, what do you mean with 'total failure'? Oracle bought Sun, it had the keys to be the third force against AWS and MSFT - and they totally blew it. Just an amazing fumble, worse than MSFT and smartphones.

To be fair, my understanding is that Oracle basically went in the opposite direction that Kurian wanted to go on cloud strategy. With that said, yeah, nobody's thinking outside the box when hiring an executive from Oracle.

Oracle Cloud in the last year has been completely changing and restructuring their Cloud and the actual organizational structure of their Oracle Cloud team to match AWS. They even started calling it Oracle Cloud 2.0

Re: Google Brass Set 2023 as Deadline to Beat Amazon, Microsoft in Cloud

#450

Post by Qub3d »

dralley wrote: post #89
mrosett wrote: post #38

Earlier quoted context omitted.

I think you underestimate how political Google has become internally.

The extent to which Google and Microsoft have switched places from where they were a decade ago is hilarious. https://amp.businessinsider.com/images/50a25c45eab8ea8c41000...

Hah, I love that comic. Here's the full one: https://bonkersworld.net/organizational-charts
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