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Apple Is in Talks to Let Google's Gemini Power iPhone Generative AI Features

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Re: Apple Is in Talks to Let Google's Gemini Power iPhone Generative AI Features

#41
post #28

I don't see why everyone is so surprised by this. Google already provides the default search engine for iOS, and it's clear that Apple's on-device stuff is going to be years away. They don't have the infrastructure to do this themselves either, so they're going to need a partner. Steve Jobs always saw Apple and Google as natural partners, he just couldn't get over that Google launched Android. I think Apple by now re…

Google pays to be the default search engine.

Re: Apple Is in Talks to Let Google's Gemini Power iPhone Generative AI Features

#42

Apple sending my data to Google would be one of the few actions they could take to make me consider going through the pain necessary to leave their ecosystem.

And switch to Google's Android? Are there other reasonable options?

Switch to Non-Google Android.

Re: Apple Is in Talks to Let Google's Gemini Power iPhone Generative AI Features

#43
post #5

Earlier quoted context omitted.

Gemini doesn't run on GPUs, it runs on Google's custom TPU silicon. The TPU v4 was already competitive with Nvidia, and the new v5p is 2.4 times faster and more power efficient than v4.

That may be true: the economics of TPUs are more complicated but they certainly aren't as much in demand.

That's primarily just because Google is doing a poor job offering them to people. Bad documentation, and few trust Google enough to want to tie themselves to Google's trusted hardware.

Also, Google is using all these TPUs for their own training and inference at the moment.

Re: Apple Is in Talks to Let Google's Gemini Power iPhone Generative AI Features

#44
post #15

Earlier quoted context omitted.

Apple put themselves in the corner with their privacy-first approach and local computations. To evolve AI you need to get all the data you can. It’s unsurprising that Apple progress was slow. And now they will pay to the Google who doesn’t hesitate to extract data from the users.

That's not the issue. LLMs are not trained on whatever crap you can scrape from users text messages or emails. That is relatively useless for training.

This. People are just trying to make excuses for apple's failure.

"They're failing because they're soooo privacy conscious"

Re: Apple Is in Talks to Let Google's Gemini Power iPhone Generative AI Features

#45
post #16

Neither Google nor OpenAI's infra could handle the potential scale of Apple's userbase, given the scaling issues both companies are having. Even Google doesn't have enough GPUs.

The scale of 30% of world's mobile phone versus Google's 70% Android market share, or the 10% of desktop/laptop market versus 72% from Windows?

But currently only a small subset of Android devices come with all of Google’s current phone AI features out of the box, Pixel 8 Pro and the Samsung S24 lineup.

You can install the Gemini app on other phones, but last time I checked the install counts, it’s only a small percentage of the Android user base.

(I’d also be surprised if a large population would be willing to pay the $20 monthly Google One tier to use Gemini for private use.)

Re: Apple Is in Talks to Let Google's Gemini Power iPhone Generative AI Features

#46
post #28

I don't see why everyone is so surprised by this. Google already provides the default search engine for iOS, and it's clear that Apple's on-device stuff is going to be years away. They don't have the infrastructure to do this themselves either, so they're going to need a partner. Steve Jobs always saw Apple and Google as natural partners, he just couldn't get over that Google launched Android. I think Apple by now re…

> I think Apple by now realizes that Android was a necessary defensive play by Google aimed not at them, but at Microsoft Huh? Could you elaborate on this? Maybe I am missing some historical context, but it feels like Android is very much eating into Apple's market share, not into Microsoft's. How does this reasoning work out?

Windows Phone is dead. If that was Google’s play, it was very successful.

Re: Apple Is in Talks to Let Google's Gemini Power iPhone Generative AI Features

#47
post #14

Google's strengths fit well with Apple's weaknesses and vice versa. Seems like a recipe for a strong partnership. It will make both companies better.

I think Google is just being pragmatic. Monthly income from use of their models is monthly income that does not go to OpenAI and others.

They also partnered with Samsung for the AI features on the S24, which will initially be free, but subscription-based somewhere in 2025.

Re: Apple Is in Talks to Let Google's Gemini Power iPhone Generative AI Features

#48
post #35
post #11

Earlier quoted context omitted.

It takes a lot of effort to make the current version of a product much worse than the initial version. They did the same with the podcast app which used to be amazing, the new one I’m constantly fighting against because it keeps thinking I want to relisten to a podcast I just listened too, also the new version is slower and buggy.

>It takes a lot of effort to make the current version of a product much worse than the initial version. My favorite example of this is how Siri used to give an audio confirmation that it is hearing me. This went away several iOS versions ago, and now I have to wait a few seconds then hope that I hear Siri's response; if not, I only then know that Siri did not hear my "Siri, ____" and have to start again. Even worse,…

Odd, I just tried it and it still works normally for me. I say “Siri” and the device says “uh huh?”

Re: Apple Is in Talks to Let Google's Gemini Power iPhone Generative AI Features

#49
post #40
post #30

Earlier quoted context omitted.

This is very surprising. Stability AI can do this with 100M total funding. Apple is a 3 trillion dollar company. Sounds incompetent

Or maybe Apple doesn't want to touch that mess of a copyright and IP infringing hellhole and subcontracting is the smart move?

That would also explain why they didn't pick something like Mistral or Stability. Newcomer with no strong legal dept can easily be tanked if people catch on that training infringes and legal winds change. Google is less likely to fail catastrophically when it comes to that.

Re: Apple Is in Talks to Let Google's Gemini Power iPhone Generative AI Features

#50
post #30
post #28

I don't see why everyone is so surprised by this. Google already provides the default search engine for iOS, and it's clear that Apple's on-device stuff is going to be years away. They don't have the infrastructure to do this themselves either, so they're going to need a partner. Steve Jobs always saw Apple and Google as natural partners, he just couldn't get over that Google launched Android. I think Apple by now re…

This is very surprising. Stability AI can do this with 100M total funding. Apple is a 3 trillion dollar company. Sounds incompetent

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