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Apple Is in Talks to Let Google's Gemini Power iPhone Generative AI Features

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Re: Apple Is in Talks to Let Google's Gemini Power iPhone Generative AI Features

#21

Post by CSMastermind »

CTDOCodebases wrote: post #6

Imagine a world where every phone gets turned into a useful digital assistant that can order things for us online via APIs. I wonder if Amazon is ready for this.

I think the more interesting world is where AI assistants overtake the GUI as the primary interface for many operating system functions.

It's my belief that the lasting innovation of LLMs will be finally making voice a true first order interface for our computers. "We'll just be talking to them" is something I've heard since the 90s and it seems like we can finally see that reality on the horizon.

Re: Apple Is in Talks to Let Google's Gemini Power iPhone Generative AI Features

#23

Post by robbomacrae »

artninja1988 wrote: post #4

I thought they wanted to do their own thing and focused on efficient inference on device. Disappointed to hear this...

I'm still expecting this is the end goal. But I've started to question what inference on device will do to battery life. I suspect it will drain devices pretty quickly but if anyone has any studies to suggest otherwise please let me know!

Re: Apple Is in Talks to Let Google's Gemini Power iPhone Generative AI Features

#24

Post by enos_feedler »

CTDOCodebases wrote: post #6

Imagine a world where every phone gets turned into a useful digital assistant that can order things for us online via APIs. I wonder if Amazon is ready for this.

of course amazon is ready for this. they are on the back-end API for all of these digital assistants

Re: Apple Is in Talks to Let Google's Gemini Power iPhone Generative AI Features

#26

Post by echelon »

minimaxir wrote: post #8
panarky wrote: post #5

Earlier quoted context omitted.

Gemini doesn't run on GPUs, it runs on Google's custom TPU silicon. The TPU v4 was already competitive with Nvidia, and the new v5p is 2.4 times faster and more power efficient than v4.

That may be true: the economics of TPUs are more complicated but they certainly aren't as much in demand.

> aren't as much in demand.

Google gets to manufacture that demand at scale.

Re: Apple Is in Talks to Let Google's Gemini Power iPhone Generative AI Features

#27

Post by saberience »

panarky wrote: post #5
minimaxir wrote: post #2

Neither Google nor OpenAI's infra could handle the potential scale of Apple's userbase, given the scaling issues both companies are having. Even Google doesn't have enough GPUs.

Gemini doesn't run on GPUs, it runs on Google's custom TPU silicon. The TPU v4 was already competitive with Nvidia, and the new v5p is 2.4 times faster and more power efficient than v4.

Do you have a solid source for this claim?

Everything I have read/heard tells me that companies would much, much rather have access to Nvidia chips than Googles TPUs.

Re: Apple Is in Talks to Let Google's Gemini Power iPhone Generative AI Features

#28

Post by gman83 »

I don't see why everyone is so surprised by this. Google already provides the default search engine for iOS, and it's clear that Apple's on-device stuff is going to be years away. They don't have the infrastructure to do this themselves either, so they're going to need a partner. Steve Jobs always saw Apple and Google as natural partners, he just couldn't get over that Google launched Android.

I think Apple by now realizes that Android was a necessary defensive play by Google aimed not at them, but at Microsoft, so maybe this partnership could be revived. Probably going to be more difficult now in the current regulatory environment, however.

Re: Apple Is in Talks to Let Google's Gemini Power iPhone Generative AI Features

#30

Post by seydor »

gman83 wrote: post #28

I don't see why everyone is so surprised by this. Google already provides the default search engine for iOS, and it's clear that Apple's on-device stuff is going to be years away. They don't have the infrastructure to do this themselves either, so they're going to need a partner. Steve Jobs always saw Apple and Google as natural partners, he just couldn't get over that Google launched Android. I think Apple by now re…

This is very surprising. Stability AI can do this with 100M total funding. Apple is a 3 trillion dollar company. Sounds incompetent
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