Live data from Hacker News

New iOS privacy feature may end an era of personalized ads

medium.com

41–50 of 385 posts

Re: New iOS privacy feature may end an era of personalized ads

#41
post #39
post #7

I've been using the full desktop version of the ublock origin plugin on firefox mobile for quite some time, and it's dramatically improved my mobile experience.

This plugin works only in android, right? Tried to install it on my iPhone but it said it’s not compatible with my browser although i have Firefox installed.

Yup, Firefox on iOS isn't the full Firefox, its just a Webview (fake Safari) due to Apple's restrictions.

So no addons anytime soon.

Re: New iOS privacy feature may end an era of personalized ads

#42

Earlier quoted context omitted.

At the end of the day, 1. Apple users are the ones that cannot browse without adblocker. Safari is not as good as ublock-origin 2. Most Apple users use google maps. > Not a fan of Apple, but they seem to be serious about privacy If they are honest then they can remove the default search engine from Google to DDG or whatever. They get billions from Google for default search engine. https://www.theverge.com/2020/7/1/21…

I have been using adblockers[1,2] on mobile as well as desktop safari for quite some time now. 1. https://apps.apple.com/us/app/wipr/id1030595027 2. https://apps.apple.com/us/app/quiet-content-blocker/id144152...

Do any of these content blockers work outside of Safari? (I use Firefox on iOS)

Re: New iOS privacy feature may end an era of personalized ads

#43
post #38

Unless all traffic is routed through Apple servers advertisers will still be able to track the ip address. (A visit to some url, say google.com, with login cookie, and the link between ip and user is made again.)

Seriously I hope IPv6-only never arrives.

Let's just be hippies and share NAT'd IPv4's. Unironically.

Edit: I've gone rogue and blocked IPv6 in DNSCloak. https://apps.apple.com/ca/app/dnscloak-secure-dns-client/id1...

Re: New iOS privacy feature may end an era of personalized ads

#44

To anyone that took GDPR seriously and not as a reason to shove another popup in everybody's face this doesn't come as a surprise It will be even better when advertisers (that is, the ones that pay for ads, not the ad networks) realize that "over tracking" and retargeting are just ways of parting them with their money but doesn't increase conversions. You have basic info about your user, you don't need to track them…

You’re absolutely wrong in regards of targeting. Non-targeted advertisement may yield you a lot of new users but the truth is a lot of those will not spend a single cent on your app. You need to target users, if you want revenue outside of people watching ads.

Re: New iOS privacy feature may end an era of personalized ads

#45

But doesn't this privacy setting get nullified anyway by companies tracking your device at the cellular network level? I'm not too familiar with it, but regardless of whether you accept cookies, etc., they are able to ID you through your carrier anyway?

> tracking your device at the cellular network level I'm not aware of this happening at a large scale outside of the networks themselves, do you have any references for this?

It's been happening at a large scale for a long time as part of the broader fingerprinting initiative by advertising companies. A lot of people think their phones are listening to them, but it's more like they're using heuristics about who you regularly interact with and what they've been searching for. It's disturbing. For example, I recently started getting very frequent and consistent ads across many websites from Warby Parker for the pair of glasses my gf was currently wearing. I asked her, and of course she had been looking to replace them on the same WiFi network.

Re: New iOS privacy feature may end an era of personalized ads

#47

Earlier quoted context omitted.

I have been using adblockers[1,2] on mobile as well as desktop safari for quite some time now. 1. https://apps.apple.com/us/app/wipr/id1030595027 2. https://apps.apple.com/us/app/quiet-content-blocker/id144152...

Do any of these content blockers work outside of Safari? (I use Firefox on iOS)

[deleted]

Re: New iOS privacy feature may end an era of personalized ads

#48
post #20

If an entire industry dies because users were given an explicit upfront choice, because of one popup like the article says, then it wasn’t a productive industry. We’ll see what really happens.

What will really happen is ads get more sinister and hidden. Product placements in movies will seem childish in comparison. Astro-turfing is already huge on Reddit, it will spread to all parts of media now, blurring the lines between genuine opinions and forced narrative.

Ads, marketing and branding are integral part of capitalism, it's never going to go away from consumption focused societies.

Re: New iOS privacy feature may end an era of personalized ads

#50
post #12
post #11

Earlier quoted context omitted.

You could have had this years ago on Android with Firefox for Android, or run AdGuard or the other thousands of adblocking apps.

No, this is for in-apps tracking, not the web.

If you wanted to, although it is more effort, and more niche, you can install a pi-hole on your network blocking all sorts tracking, ads etc across all devices.

Although, for Android, there do exist apps that will do system-level ad/tracker blocking.

Post reply on HN