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New iOS privacy feature may end an era of personalized ads

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Re: New iOS privacy feature may end an era of personalized ads

#12

Post by d--b »

ipsum2 wrote: post #11
d--b wrote: post #2

At long last! And now I'll know why I pay more for an iPhone.

You could have had this years ago on Android with Firefox for Android, or run AdGuard or the other thousands of adblocking apps.

No, this is for in-apps tracking, not the web.

Re: New iOS privacy feature may end an era of personalized ads

#15

Post by fpgaminer »

jariel wrote: post #8
raverbashing wrote: post #5

To anyone that took GDPR seriously and not as a reason to shove another popup in everybody's face this doesn't come as a surprise It will be even better when advertisers (that is, the ones that pay for ads, not the ad networks) realize that "over tracking" and retargeting are just ways of parting them with their money but doesn't increase conversions. You have basic info about your user, you don't need to track them…

These conversations are always so one-sided on HN. Not only is 're-targeting' immensely useful, it absolutely increases conversions. Targeting in general helps quite a lot. Ad targeting is the opposite of evil, it actually increases relevance by a significant degree, and increases market efficiency, wherein surpluses go to both sides. There's a huge market for products and services out there and it's getting harder t…

Apple is giving users the choice. Do they want to trade their privacy for your listed benefits? It's up to them. I don't see how that's a bad thing.

If nobody decides to make that trade when given the choice... then I guess it will be a surprise to no one (including advertisers).

Re: New iOS privacy feature may end an era of personalized ads

#16

Post by square_usual »

d--b wrote: post #12
ipsum2 wrote: post #11

Earlier quoted context omitted.

You could have had this years ago on Android with Firefox for Android, or run AdGuard or the other thousands of adblocking apps.

No, this is for in-apps tracking, not the web.

You can still run a system wide ad and tracking blocker on android.

Re: New iOS privacy feature may end an era of personalized ads

#18

Post by gtufano »

jariel wrote: post #8
raverbashing wrote: post #5

To anyone that took GDPR seriously and not as a reason to shove another popup in everybody's face this doesn't come as a surprise It will be even better when advertisers (that is, the ones that pay for ads, not the ad networks) realize that "over tracking" and retargeting are just ways of parting them with their money but doesn't increase conversions. You have basic info about your user, you don't need to track them…

These conversations are always so one-sided on HN. Not only is 're-targeting' immensely useful, it absolutely increases conversions. Targeting in general helps quite a lot. Ad targeting is the opposite of evil, it actually increases relevance by a significant degree, and increases market efficiency, wherein surpluses go to both sides. There's a huge market for products and services out there and it's getting harder t…

Unless, you know, by buying ads on snowboarding gear focused sites, as the industry has done for decades in the print industry.

Re: New iOS privacy feature may end an era of personalized ads

#19

Post by 082349872349872 »

AstralStorm wrote: post #3

Some industries need to die. This one is akin to making horse carriages nowadays, except more evil.

Still a thing: http://www.glinkowski.pl/en/sports-carriage-driving

To be fair, I think the long tail may cover any currently legal manufactures, now matter how technologically outdated, extending even to the paleolithic: https://www.goknapping.com/Products-Flint_Knapping_Tools.htm...

(It's reassuring to see even knapping is split between mods and trads. Do they get into long flint vs obsidian flamewars, I wonder?)

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