Earlier quoted context omitted.
Granted, in part. Especially on interior manufacturing, where Tesla's flagship Model-S luxury sedan could stand to learn a thing or two from Mercedes, and in sheet metal stamping/carbon fiber fabrication, where OEMs do invest a lot of attention. But I maintain that the primary focus of an automotive manufacturer is their powertrain. This is evidenced by the outsourcing of many of those other components, and by the re…
"primary focus of an automotive manufacturer is their powertrain" The VW Group re-uses the same engines across lots of its different brands - for a high-performance or electric car then of course the powertrain is important. For everything else its just one component and as long as it is good enough I suspect people aren't really that interested. Edit: Other manufacturers may do this, I'm just more familiar with VW G…
They all reuse components and designs as much as possible: https://en.wikipedia.org/wiki/Car_platform