Earlier quoted context omitted.
~33% more expensive than an Eizo FlexScan that has the same amount of pixels in 16:9. Not really unreasonable, I agree, but still painful.
It's square! Do you know what 1:1 ratio monitors (almost exclusively used for air traffic control) cost ? I think $8-10k IIRC ?
(really, I'm only slightly annoyed because I'd love to have a bunch of those on the walls as picture frames, but can't afford it)