Daring Fireball [1] has another passage from the article which is illuminating with regards to any promises Apple makes about how it will resist governmental pressure to compromise its products, vis-à-vis Apple's CSAM scanning tool. "Sometime in 2014 or early 2015, China’s State Bureau of Surveying and Mapping told members of the Apple Maps team to make the Diaoyu Islands, the objects of a long-running territorial di…
"Apple has, and will, fold to government pressure faster than a lawn chair." As a publicly-traded, trillion dollar company, where profits are at stake, this would seem to make sense. What does not seem to make sense is why anyone would believe Apple might ignore its own financial interests and those of its shareholders and deliberately sacrifice a major opportunity^1 in order to resist government pressure based on so…
Because that is what Tim Cook Apple's marketing and PR suggest Apple does. The force of good. Social Responsibility and Justice. Standing up against the government. ( They didn't explicitly say this but the message is something fairly similar )
Instead of creating "insanely" great product for our customers, friends and family. It is now about product that "enrich" people's lives.
Like you said, Apple has to act on its own interest. Most of these wouldn't be problem for many had Apple not paint itself as so righteous.