Their "copilot" brand is so weird and... muddled. There's the AI code assistant thing that github actually started, there's the horrible chatbot maker GUI demoware, there's AI stuff you might be able to do with your sharepoint (if only you could get hold of the right ms sales rep to take your money), there's an app that does genai things on your personal MS account... And now there's a Surface rebrand? That org chart…
In the same way, their .NET naming has never bothered anyone they actually care about selling stuff to. It's a tad annoying for developers, but nothing more than that.
I find the way they renamed their Office products every five years much more baffling. Consumers probably don't care beyond "office" but I'd expect them to protect their business clients from their ever changing names for office products at least.