- Emacs is an editor for people who think that learning some Lisp sounds fun if they don't know some already.
- Emacs should not bother trying to appeal to a more general audience; it's not an editor for most people when new to programming, and it's an editor for a very small minority of non-programmers.
- Emacs should focus on its strengths: it is the most powerful and extensible editor ever created. As long as it looks after that identity, it will always be highly respected.
- The infinite customizability via emacs lisp and the ecosystem of libraries is the only thing that can make Emacs more attractive than other editors.
- Emacs should be sleek, minimal, fast, and visually beautiful, by default.
- The customize interface is ugly and not a priority; it should be expected that Emacs users will configure things in Emacs Lisp.
- The clunky default icons and splash screen should be got rid of: present a blank screen with minimal tooling if a beautiful first impression cannot be created.
- Many of the elisp packages that ship with Emacs should be removed from the core, with users installing them as packages (Org-mode, Gnus, etc), leaving a more easily maintainable core.