I think these comparison's to other car companies really miss the mark. Those who are long on TSLA (myself included) aren't looking at them as a car company. Tesla is cracking open new markets in the following areas: - Electric Cars (most visible. Also don't undervalue their unique direct sales channel, which is a huge competitive advantage) - Batteries/Energy Storage (not just cars - utility scale energy storage, wi…
All of these products can potentially be commoditized. But their brand is strong.
After a while, usually decades, commodity producers take over the lions share of the market. The high end is captured by one or two of the market leaders. Being first to market helps you get there, but you still have to fight for that position.
Look at iPhone. It was the best and the cheapest smartphone for probably a decade. Now Apple only has what, 20% of the market? But they have all the profits. The other 80% goes to commodity manufacturers but they don't make any money.
Tesla hopes to be that for mobility and home energy. Even if they fail, they'll still make a huge amount of money in the ramp up, before the commodity manufacturers eat their lunch. They're the market leader right now, so the prize is theirs to lose.