Earlier quoted context omitted.
The EU is also now pushing WERO https://en.wikipedia.org/wiki/Wero_(payment)
That's a commercial service backed by some European banks. It's not at all comparable with a non-profit service like Brazil's Pix. The closest EU equivalent would probably be the planned digital euro, but the banks are fighting tooth and nail to prevent that.
Though, most of the shares belong to major EU banks, yes.