In my opinion, the work Ive did at Apple is greatly over rated. Yes it is clean and minimalist, and some devices like the iPhone 4 were truly innovative, bold and impressive designs. But overall, this is mostly bland, generic, boring. In the same minimalist style, I prefer the work of Dieter Rams. Some Sony products have really good design, including devices that were released a few years before the iPhone, but that…
Citing IBM as good at design makes this read like a parody. Everything IBM does is so hilariously ugly in the least imaginative, boring, industrial way that they’ve gone through “boxy” into some other universe where it’s almost — but not quite — good style. For crying out loud, everything they make is black . There are famous Apple ads deriding the bland corporate look of IBM!
https://static.righto.com/images/1401-boot/1401.jpg
I don't know about you but this is beautiful.