Hacker News Board Hacker News, browsed like a classic message board
Live data from Hacker News

Sixty percent of US consumers say 'AI' in brand messaging is a turnoff

wpvip.com

Post reply on HN
Print view View original

221–230 of 608 posts

Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff

#221

Post by throwatdem12311 »

nerdjon wrote: post #13

This is the problem with all of the recent “AI” crap that has been shoved into our devices. We have had ML features for years and it provided real benefits but most people did not know or care how it worked, it just did its job in the background without the underlying tech being shoved in your face. Everything AI though is the opposite, it wants to focus on the technology first and the benefits second. It is actively…

“AI” is a buzzword now thanks to the Vulture Capitalists.

The feature should speak for itself. If your feature is good you don’t need to market the underlying technology.

Like, nobody gives a shit about settings being stored in an SQLite database. They don’t care how it’s stored at all.

When my friend shows me his new phone and how crazy it is he can zoom so far into the moon you can see individual rocks - he does not give a single shit that it uses AI. He just uses the gd camera.

When you use AI to build a feature, the fact that it uses AI should not be on the tin. What it actually does and how good it is at it should be. Saying something uses AI is pointless. No matter how much the vulture class wants it, fetch is never going to happen.

Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff

#222

Post by damnesian »

torben-friis wrote: post #92
dbalatero wrote: post #5

I could be wrong, but it feels like one issue is that AI seems to cater more as a signal to venture capital and the internals of the tech industry in a lot of these products, while consumers just want to know "what is this product going to actually do for me," and care less about whether it is implemented with the buzzword du jour.

>while consumers just want to know "what is this product going to actually do for me," and care less about whether it is implemented with the buzzword du jour. I would say that undersells the (not neutral, actively negative) impact of AI to many. What many people hear is "made with the tech that plagiarizes, leaves artists (and soon you as well) without a job, and makes things generic and bland!" You might as well ma…

It only takes one attempt to contact a corporation using their new AI system to scar you, it's that dehumanizing.

And millions of people know exactly what I mean.

Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff

#223

Post by jasonlotito »

happymellon wrote: post #174
red-iron-pine wrote: post #168

Earlier quoted context omitted.

spotify still pays artists. it's just a shitty deal. most big ai will never compensate anyone

Is it really much different to how much artists got from radio? Most artists never got radio money because it went into a label slush fund and was spent retaining the tent pole artists.

The big difference was radio wasn't on-demand. You couldn't just listen to a complete album. If you wanted to listen to your favorite artist, you couldn't do that on the radio without listening to a lot of other stuff.

Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff

#225

Post by kibwen »

nightski wrote: post #78
dngray wrote: post #60

Earlier quoted context omitted.

The real thing i think people forget is that humans actually value time and effort from other humans. AI is often used by people who want to do neither and that's really what it boils down to. Ask yourself, would you like to receive a christmas or birthday card with a personalized message or something produced you know was 100% produced by AI bot - even better when it has a hallucination in there.

Hallmark built a brand on creating generic messages in card.

If you don't actually take the time to write something manually inside the card, that's as thoughtless asking an LLM to generate a birthday message to someone.

Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff

#226

Post by frollogaston »

jordanb wrote: post #155
torben-friis wrote: post #92

Earlier quoted context omitted.

>while consumers just want to know "what is this product going to actually do for me," and care less about whether it is implemented with the buzzword du jour. I would say that undersells the (not neutral, actively negative) impact of AI to many. What many people hear is "made with the tech that plagiarizes, leaves artists (and soon you as well) without a job, and makes things generic and bland!" You might as well ma…

Also the product itself is likely to suck. One thing that the tech world has become obsessed with is increasingly non-deterministic products. Products that do what they think what the user wants to do rather than what they actually want to do. They've also fallen in love with changing things for the sake of change. I had a friend buy a Tesla and one thing that ruined the car for him is that the menu would change over…

The touchscreen is the only thing that's kept me from leasing a Tesla the past 8 years.

Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff

#227

Post by alpineman »

dbalatero wrote: post #5

I could be wrong, but it feels like one issue is that AI seems to cater more as a signal to venture capital and the internals of the tech industry in a lot of these products, while consumers just want to know "what is this product going to actually do for me," and care less about whether it is implemented with the buzzword du jour.

Like every YC company solving problems experienced by, and selling to, other YC companies

Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff

#228

Post by kibwen »

maplethorpe wrote: post #218
Jcampuzano2 wrote: post #153

Earlier quoted context omitted.

The companies that use AI the best will be those for which you don't have to tell someone they're using AI. That will be the sign of it being a quality product. If you have to scream, shout, and beg your consumers to use your AI product, you're simply doing it wrong.

On the other hand, one of my recent launch posts received comments such as "this is the sort of thing that is now possible with AI!", when I didn't use any AI at all.

To paraphrase Mitch Hedberg, this is the sort of thing that is now possible with AI. It used to be possible, but it still is, too.

Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff

#229

Post by willis936 »

cpburns2009 wrote: post #9
zx8080 wrote: post #6

Oh no. It can't really be because "AI" frequently means "we fire employees to make more money. And by the way, we don't actually care about quality". Right?

That mentality existed well before AI. See out-sourcing.

Bombs existed before nukes. Is anti-nuke sentiment illegitimate?
Post reply on HN