Hacker News Board Hacker News, browsed like a classic message board
Live data from Hacker News

Sixty percent of US consumers say 'AI' in brand messaging is a turnoff

wpvip.com

Post reply on HN
Print view View original

151–160 of 608 posts

Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff

#151

Post by jazzypants »

tennfown wrote: post #110
jazzypants wrote: post #70

Earlier quoted context omitted.

The only one that's not entirely true is the water usage concern. The vast amount of water usage is non-consumptive, and you can even use reclaimed wastewater. To be clear, I'm on your side-- I just want to make sure that we don't give our opponents any ammunition by spouting misinformation. I'm happy to be proven wrong on this. https://blog.andymasley.com/p/the-ai-water-issue-is-fake

> I just want to make sure that we don't give our opponents any ammunition by spouting misinformation. Your enemies aren’t afraid to spout misinformation, and they’re winning.

I think we're doing just fine considering how they have all the resources and every possible advantage, but we're still seeing headlines like this.

Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff

#153

Post by Jcampuzano2 »

Waterluvian wrote: post #16

AI feels like “quick and cheap at the cost of quality” so I completely get why consumers would dislike it while business people love it.

The companies that use AI the best will be those for which you don't have to tell someone they're using AI. That will be the sign of it being a quality product.

If you have to scream, shout, and beg your consumers to use your AI product, you're simply doing it wrong.

Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff

#154

Post by ethagnawl »

The label is now on ... pretty much everything -- to the point where it's completely meaningless. So, maybe everyone can just stop lazily slapping it on things?

You can already see what's coming, too. At some point in the near future, companies will make a point of offering products without AI (to whatever extent) and start offering the bespoke, organic or Classic (i.e. Mexican Coke) versions and charging even more for them.

Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff

#155

Post by jordanb »

torben-friis wrote: post #92
dbalatero wrote: post #5

I could be wrong, but it feels like one issue is that AI seems to cater more as a signal to venture capital and the internals of the tech industry in a lot of these products, while consumers just want to know "what is this product going to actually do for me," and care less about whether it is implemented with the buzzword du jour.

>while consumers just want to know "what is this product going to actually do for me," and care less about whether it is implemented with the buzzword du jour. I would say that undersells the (not neutral, actively negative) impact of AI to many. What many people hear is "made with the tech that plagiarizes, leaves artists (and soon you as well) without a job, and makes things generic and bland!" You might as well ma…

Also the product itself is likely to suck.

One thing that the tech world has become obsessed with is increasingly non-deterministic products. Products that do what they think what the user wants to do rather than what they actually want to do. They've also fallen in love with changing things for the sake of change.

I had a friend buy a Tesla and one thing that ruined the car for him is that the menu would change overnight. He'd know how to turn the fog lights on, for instance, but next time he had to do it, the menu had moved someplace else.

AI is the ultimate non-deterministic product. You can ask it to do the same thing repeatedly and get different results every time!

This is one hell that the cyberpunk people didn't anticipate. If you watch cyberpunk movies from the 80s or 90s the tech all works kinda like how a microwave or vcr would of worked back then: the device had discrete controls and it did one thing reliably. The closest vision back then to what we're getting now is the moody ship's computer from hitchhiker's guide.

Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff

#156

Post by j45 »

dbalatero wrote: post #5

I could be wrong, but it feels like one issue is that AI seems to cater more as a signal to venture capital and the internals of the tech industry in a lot of these products, while consumers just want to know "what is this product going to actually do for me," and care less about whether it is implemented with the buzzword du jour.

Also how poorly the understanding of AI has been implemented.

There are real dated gaps that have formed thanks to the non-tech hype people.

Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff

#157

Post by jordanb »

smcl wrote: post #116
torben-friis wrote: post #92

Earlier quoted context omitted.

>while consumers just want to know "what is this product going to actually do for me," and care less about whether it is implemented with the buzzword du jour. I would say that undersells the (not neutral, actively negative) impact of AI to many. What many people hear is "made with the tech that plagiarizes, leaves artists (and soon you as well) without a job, and makes things generic and bland!" You might as well ma…

Another signal that prominent mentions of "AI" in your marketing sends is "this product is going to shoe-horn AI into this somehow". Plenty of products that people use every day at home or in work - Google search, Facebook Messenger, Instagram, Jira, and more - have had some kind of AI-first redesign. In each case some AI functionality has been placed prominently either somewhere that you accidentally press it or in…

I'm pissed off that Android took over the power button to activate their AI agent bullshit.

Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff

#159

Post by Jcampuzano2 »

throwaway63467 wrote: post #125

For most consumers AI will be a net negative. Already I can tell more and more companies use it in their call centers and support workflows, often just to stonewall customers: they reply very politely and with great attention to detail but will not solve your issue as they don’t have any decision power. I really don’t look forward to this new world, AI is a powerful and useful too for creators but it will and already…

The problem is a problem of choice I believe.

When we use AI ourselves via tools like chatbots, harnesses etc. we are mostly actively choosing to do so, and have some control. We can always just decide to stop and do the work ourselves if its not working out.

In the call center/situation of companies embedding it in their products, often its not in a way that gives users the choice. They are forcing it onto their users with no other option, or at the very least they are always forced to play along with the LLM until it finally gives up.

Its user hostile since we can't decide to break out of the LLM loop when we want to.

Add on top of that most of these companies are actually forcing the use of the AI related features simply to fulfill someones KPI's/internal metrics.

Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff

#160

Post by Aurornis »

torben-friis wrote: post #92
dbalatero wrote: post #5

I could be wrong, but it feels like one issue is that AI seems to cater more as a signal to venture capital and the internals of the tech industry in a lot of these products, while consumers just want to know "what is this product going to actually do for me," and care less about whether it is implemented with the buzzword du jour.

>while consumers just want to know "what is this product going to actually do for me," and care less about whether it is implemented with the buzzword du jour. I would say that undersells the (not neutral, actively negative) impact of AI to many. What many people hear is "made with the tech that plagiarizes, leaves artists (and soon you as well) without a job, and makes things generic and bland!" You might as well ma…

> What many people hear is "made with the tech that plagiarizes, leaves artists (and soon you as well) without a job

My unpopular opinion is that many or maybe most people don’t care about this.

They don’t care about where the content came from or if the artists get paid for the work. If they can get something (an answer to their question, some output that finishes their homework, some writing for a work assignment) more easily and with less cost or effort then they want it that way.

Look at piracy for a similar topic: It’s not even a derivative work, it’s just taking straight from the artists while bypassing their payment ask. Yet even on Hacker News every piracy thread fills up with piracy apologia and people saying artists shouldn’t expect to be paid for their digital output or that IP rights shouldn’t exist. Many people just don’t care about this stuff even when it’s direct source content taken 1:1 without paying. They definitely don’t care if the tool they’re using to do their homework or write that work email was trained on it.

Post reply on HN