Sixty percent of US consumers say 'AI' in brand messaging is a turnoff
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Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff
#2Just clearly explain how you are translating all the AI "value" into a reduced price for me - consumer, and it will be welcome.
E.g. Spotify is using AI extensively, consequently I expect them to reduce the price very soon. Maybe like a 50% cut.
Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff
#3Maybe if marketing people stopped using the incredibly generic term "AI", and started actually saying what something is, it might work better. When you say "this app is powered by AI", do you mean Skynet, an LLM, or a basic machine learning system?
Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff
#4Maybe if marketing people stopped using the incredibly generic term "AI", and started actually saying what something is, it might work better. When you say "this app is powered by AI", do you mean Skynet, an LLM, or a basic machine learning system?
Literally always LLM. AI is now synonym for LLM, regardless of what it meant before. Just like crypto is now synonym for e-currency and does not mean cryptography anymore.
People are not confused about these.
Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff
#5I could be wrong, but it feels like one issue is that AI seems to cater more as a signal to venture capital and the internals of the tech industry in a lot of these products, while consumers just want to know "what is this product going to actually do for me," and care less about whether it is implemented with the buzzword du jour.
Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff
#6Oh no. It can't really be because "AI" frequently means "we fire employees to make more money. And by the way, we don't actually care about quality". Right?
Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff
#7Maybe if marketing people stopped using the incredibly generic term "AI", and started actually saying what something is, it might work better. When you say "this app is powered by AI", do you mean Skynet, an LLM, or a basic machine learning system?
AI categorisation is second nature to us software engineers, it's easy to forget that the average person probably only knows the architecture for a transformer
and one or two CNNs.
Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff
#8Just clearly explain how you are translating all the AI "value" into a reduced price for me - consumer, and it will be welcome. E.g. Spotify is using AI extensively, consequently I expect them to reduce the price very soon. Maybe like a 50% cut.
Thank you for a great laugh this morning!
Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff
#9Oh no. It can't really be because "AI" frequently means "we fire employees to make more money. And by the way, we don't actually care about quality". Right?
That mentality existed well before AI. See out-sourcing.
Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff
#10Just clearly explain how you are translating all the AI "value" into a reduced price for me - consumer, and it will be welcome. E.g. Spotify is using AI extensively, consequently I expect them to reduce the price very soon. Maybe like a 50% cut.
You meant the price 50% increase because ?