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Google Brass Set 2023 as Deadline to Beat Amazon, Microsoft in Cloud

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Re: Google Brass Set 2023 as Deadline to Beat Amazon, Microsoft in Cloud

#211
post #144

AWS is unassailable as number one, but Azure is more fragile than they might appear in their #2 position. They use their Office online revenue to boost their numbers (EDIT: apparently they don't do that anymore) , and their utilization is probably lower than the competition because they rely heavily on bundling new cloud services into legacy contracts at renewal to reach their targets. So lots of Office / Outlook / A…

Azure has a pretty nice tech stack in my experience, what issues are you experiencing with it?

Re: Google Brass Set 2023 as Deadline to Beat Amazon, Microsoft in Cloud

#212
post #50

Google Cloud could have easily dominated the market if they were willing to share their internal technology instead of knock-offs they offered. Now it's too late, competition improved their mediocre offerings and outside TPUs there is no advantage anymore.

From what I have heard, a ton of google internal infrastructure is actually aging and not as nimble by todays standards. It was innovative in 2010, but has been largely commoditized.

My point was that had they initially released cloud based on what they had at the time, AWS would have had a very hard time competing. These days as you mentioned their competitors moved on and even K8S is surpassing Borg in some ways.

Re: Google Brass Set 2023 as Deadline to Beat Amazon, Microsoft in Cloud

#213
post #9

If they pour all of their efforts into customer experience, maybe they can stay in the game. I personally am terrified of using Google Cloud. I'm afraid something will go wrong and I won't be able to talk to a human. I've heard so many stories about the "stone wall" that is Google customer support. Also, I'm afraid the rug will get pulled out from under me if I decide to go all in given their history of axing project…

You're confusing Google customer support for their free consumer products (nonexistent) with support for paid services. Cloud has extensive support, on par with AWS and Azure. Google isn't a monolithic entity. It doesn't have a single "culture" of being anti-support. Rather, support policies are tied to individual product areas. I agree, support may be lacking for the Pixel, certainly nothing anywhere near Apple's ex…

We get good support. But recently I think I have heard about big/huge potential customers of us tell us that they are scared of moving because Google suddenly starts ghosting them.

Re: Google Brass Set 2023 as Deadline to Beat Amazon, Microsoft in Cloud

#214
post #7

I couldn't help but laugh out loud when I saw this headline on Twitter. It's just kisses fingers . So now that everyone knows they are waffling on whether to stay in the business (and have a deadline), Microsoft and Amazon just need to increase the competitive intensity for the next few years to drive Google out and instead of cloud computing being an oligopoly it'll be a duopoly. If you're a startup you should serio…

Microsoft and Amazon don't even need to do anything. Knowing that there might only be 3 years of service remaining, I definitely won't use Google Cloud and I'll tell everyone I know not to use it too.

They just lost my business. I was planning to use them over AWS for a new project. Now that I know they might cancel it like the other Google experiments, I'm not going to risk that investment. I'll stick with AWS.

They have a great platform, but I think they've just lost the war by the top brass waffling on this. That's a shame. There could have been a lot of money in third place, and as long as you're in the game there is a non zero probability of moving up the ladder.

Re: Google Brass Set 2023 as Deadline to Beat Amazon, Microsoft in Cloud

#215
post #9

If they pour all of their efforts into customer experience, maybe they can stay in the game. I personally am terrified of using Google Cloud. I'm afraid something will go wrong and I won't be able to talk to a human. I've heard so many stories about the "stone wall" that is Google customer support. Also, I'm afraid the rug will get pulled out from under me if I decide to go all in given their history of axing project…

You're confusing Google customer support for their free consumer products (nonexistent) with support for paid services. Cloud has extensive support, on par with AWS and Azure. Google isn't a monolithic entity. It doesn't have a single "culture" of being anti-support. Rather, support policies are tied to individual product areas. I agree, support may be lacking for the Pixel, certainly nothing anywhere near Apple's ex…

That rationale simply doesn't cut it.

Amazon won't cancel my AWS service because they don't like the shirt I ordered.

Having personally lost a Google account, the risk of using them for something business critical seems epic.

Re: Google Brass Set 2023 as Deadline to Beat Amazon, Microsoft in Cloud

#216

Earlier quoted context omitted.

Worst than that. Google only seems interested in huge successes. Things like Google Reader had healthy user bases when Google came for them in the night. They could even sell most of the products they murder to someone else for millions.

> Things like Google Reader had healthy user bases when Google came for them in the night. I wonder if anyone in Google management ever looks back and regrets that decision? It's still always being brought up, even 6.5 years later.

It was the end of the halo effect for Google amongst the prosumer crowd, definitely.

Re: Google Brass Set 2023 as Deadline to Beat Amazon, Microsoft in Cloud

#218

Earlier quoted context omitted.

Why not abandon a project that isn’t successful just because you invested billions? Doing the opposite is the definition of the “sunk cost fallacy”.

Sometimes it's worth running a project at a loss in exchange for other benefits, such as enterprises' trust that you will be a good product steward. If they kill GCP, what CTO in their right mind would ever choose Google for a mission critical service?

Has Google ever shown to be good product stewards or to know how to engender the trust of their customers?

Re: Google Brass Set 2023 as Deadline to Beat Amazon, Microsoft in Cloud

#219
Google* isnt really an enterprise focused company. Getting talent and management to work on it must be tough, and internally I've heard it is sort of looked down on. They have a pretty poor partner network as well. I think if they beefed that up theyd do well.

Re: Google Brass Set 2023 as Deadline to Beat Amazon, Microsoft in Cloud

#220
post #15

I can't imagine a more damaging leak for Google Cloud. A company that's already notorious for abandoning projects now has a public date for when they'll abandon cloud. How could anyone in their right mind start building on GCP? They may as well shut it down today.

Stadia would probably crumble alongside GCP by necessity too, right?

Stadia is a brute force attempt to grow GCP revenue
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