Hacker News Board Hacker News, browsed like a classic message board
Live data from Hacker News

Gross Apple Marketing

jonathanbuys.com

Post reply on HN
Print view View original

201–210 of 270 posts

Re: Gross Apple Marketing

#201

Post by majewsky »

ffsm8 wrote: post #88
devin wrote: post #43

I think this is mostly just a problem of not having good reasons to sell AI products to consumers in the first place. I recently saw some Ray Ban Meta glasses ads. One of them had a guy ask the glasses to describe what was in front of his face, and then he remarked “wow that’s accurate” (there are people skateboarding). The guy wasn’t blind. His use of the glasses made little sense. Another ad has a young man asking…

Maybe this will convince you? https://youtu.be/zvbTDUSz8Cc?si=IdlMNjydYgbZH_6n

Same link without tracking: https://youtu.be/zvbTDUSz8Cc

Re: Gross Apple Marketing

#202

Post by [deleted] »

Alex3917 wrote: post #79
windexh8er wrote: post #58

Earlier quoted context omitted.

I think the write up seems to bring the indirect point that AI has limited use cases currently. So instead of taking the traditional Apple approach with showcasing the technical aspects of the product (an example being Apple has highlighted photography and video a lot in the last few generations of iPhone), instead Apple falls back on cheeky ads, which to be fair, are also not new to Apple marketing. I do think that…

> I'm, personally not a fan of the current generation or implementation of AI and do not want to use it. Why not? It gives vastly better than human performance across a wide range of problems. Just this morning I asked Chat GPT to find me the smallest set of positive integers whose median is 2 and whose average is 3.75, and it just spit out the correct answer instantly. That would have been an enormous pain in the as…

[deleted]

Re: Gross Apple Marketing

#203

Post by vundercind »

lubujackson wrote: post #133
candiddevmike wrote: post #90

Earlier quoted context omitted.

I absolutely despise rufus. I used to be able to search questions and reviews instantaneously. Now I need to wait for rufus to poorly summarize everything, tap at least 2-3 times, and then get to see the search results. Talk about piss poor UX.

Reminds me of Austin Powers where he has a TV in his car in the 70s to talk with his boss then wakes up in modern times (the 90s) and has shitty, fractured streaming video. "Skating where the puck is going" is a great strategy for businesses - not so much for end users.

It's similar to how ~all phone calls sound worse than they used to before the phone system was digitized. For a while, you could only get audio quality and delay that bad by using a cell phone (actually, those went through a couple phases of differently-bad audio quality, as the tech "advanced")! Then they brought that joyful new experience to land line phones, so everyone could have it.

It's cheaper, though. I assume. The main effect of which is that it's finally cheap enough to be economical to phone-spam our grandparents and scam them out of their savings... hm, yeah, never mind, it's all down-side.

Re: Gross Apple Marketing

#204

Post by cmiller1 »

throwaway106382 wrote: post #181
knallfrosch wrote: post #110

The blog entry suffers from congratulating the mediocre Ubuntu ad, but it's right about the vile Apple ads. The Apple ads are dystopian and revulsive. She really pulls out her phone while talking to a person and then lies to her face. A wife and mother forgets dad's birthday and smugly "gifts" him 50 auto-playing photos, as shown on her phone screen?

Ubuntu nothwistanding, I found the Apple ads quite offensive. Ads tell you what the company thinks about it's target audience and clearly Apple thinks we're all just a bunch of bumbling fools that can't do anything without our phones. Compared to this Samsung Galaxy S24 FE, which frames everything as something that can help you out and is fun and quirky: https://youtu.be/GZ-xGBTvtO4 I've been using Mac as my workhors…

> Apple thinks we're all just a bunch of bumbling fool

He's out of line, but he's right.

Re: Gross Apple Marketing

#205

Post by iamtheworstdev »

nordsieck wrote: post #67
dagmx wrote: post #51

This article is a prime example of why tech literate people aren’t inherently strong marketers for tech. What does the Ubuntu ad say to the user? How does it capture someone’s attention? None of the ad tells me why this is something worth paying attention to versus other distros or OSs, it doesn’t even tell me it’s about the OS at all unless I already know what Ubuntu is. Contrast with the Apple ads that tell you exa…

> What does the Ubuntu ad say to the user? How does it capture someone’s attention? Exactly. Contrary to the article, it doesn't tell a story at all. It's just some slick-ish graphics with a few words overlayed on top. They're nice words. But they didn't really embrace "show, don't tell".

i have no idea what the ubuntu ad is trying to tell me, but OPs points on the Apple ads still seem pretty relevant.

Re: Gross Apple Marketing

#206

Post by boogieknite »

dagmx wrote: post #51

This article is a prime example of why tech literate people aren’t inherently strong marketers for tech. What does the Ubuntu ad say to the user? How does it capture someone’s attention? None of the ad tells me why this is something worth paying attention to versus other distros or OSs, it doesn’t even tell me it’s about the OS at all unless I already know what Ubuntu is. Contrast with the Apple ads that tell you exa…

I've learned not to trust my taste in marketing for the same point you make in your first sentence.

While watching those ads i considered a kids perspective. It bugs bunny looney tunes stuff. Its silly, cartoonish, and sticky. Its a very good ad.

Side-point: imagine if this clearly cartoonish ad did encourage "cheating at life". whats the downside? Those people are still putting in as much effort as they would have regardless. only now maybe they have read an example of a good email or a summary which could encourage them to learn more later. or maybe its just fun having a world where lazy people are trying to skate by a la The Dude

Re: Gross Apple Marketing

#207

Post by ryandrake »

paul7986 wrote: post #151
ryandrake wrote: post #148

Earlier quoted context omitted.

This is what always happens when you have a technology and then desperately try to find problems to solve with it. Rather than starting with a problem and then applying the most appropriate technology to solve it. The exact same thing happened with Blockchain, but "AI" has about 100x more hype behind it.

I think people present day do not understand how to really use AI.. understand how it can benefit their life. The commercial the OP speaks and the ad agency sounds lame as they arent helping. Personally Ive been enjoying wearing my Ray Bans for the past year and have used them to do things no other glasses can like... - Translate.... was in Canada recently and a sign about Jasper the town i was in was in French. I as…

My problem with all three of these features (besides the terrible privacy impact that other commenters have already addressed) is: As the end user, how do you know and verify the results are actually correct? How do you know the road sign was translated correctly? How do you know that the name of the church was actually correct? How do you know that the estimate given was even close?

Your examples were all pretty low-stakes, so I guess "it doesn't matter if it's correct" is fine for them. But what if you actually ended up relying on an answer to be correct and it wasn't? Would you independently verify the correctness, or just blindly operate on bad info?

Re: Gross Apple Marketing

#208

Post by [deleted] »

wasabi991011 wrote: post #49
ziddoap wrote: post #14

Earlier quoted context omitted.

> The messaging there is total fear. Buy an Apple Watch or literally die. Also, get them for your children or they will die too. Is there a specific advertisement you're referring to here, or just all apple watch advertisements? I haven't really seen any ads for the apple watch, and I am curious if this is an exaggeration. I'm assuming by "literally" you meant "metaphorically", but I'd like to look up which ad you ar…

I think they are referring to the "Apple Watch Series 7 911 ad". I think they are correct in their use of "literally".

[deleted]

Re: Gross Apple Marketing

#209

Post by throwaway106382 »

cmiller1 wrote: post #204
throwaway106382 wrote: post #181

Earlier quoted context omitted.

Ubuntu nothwistanding, I found the Apple ads quite offensive. Ads tell you what the company thinks about it's target audience and clearly Apple thinks we're all just a bunch of bumbling fools that can't do anything without our phones. Compared to this Samsung Galaxy S24 FE, which frames everything as something that can help you out and is fun and quirky: https://youtu.be/GZ-xGBTvtO4 I've been using Mac as my workhors…

> Apple thinks we're all just a bunch of bumbling fool He's out of line, but he's right.

I'm fully aware that Apple has always targeted people who are less tech literate, but this is just another level.

Re: Gross Apple Marketing

#210

Post by vundercind »

Apreche wrote: post #10

I was already bothered by the Apple Watch marketing. The messaging there is total fear. Buy an Apple Watch or literally die. Also, get them for your children or they will die too. The messaging that AI is for lying is another big yikes. Apple marketing department has lost the magic.

Apple's ecosystem is all about replacing other products, devices, and services with features of Apple devices. See: all those photos of "here's all the devices an iPhone replaces" from like 15 years ago.

I'm not sure how else they advertise that now your Apple devices replace OnStar and Life Alert, than advertising kinda the same way that those did (but less lame, hopefully).

Post reply on HN