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GDPR will pop the adtech bubble

blogs.harvard.edu

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Re: GDPR will pop the adtech bubble

#21

Post by smt88 »

anilshanbhag wrote: post #12
simion314 wrote: post #4

Earlier quoted context omitted.

What site you run and why you need to log my personal data(IP,browser,other identifying data) do you have good reasons to keep it forever or you purge it after you analyze it?

How is IP and browser personal data ? If you think it is, you should not be on the internet.

So your face is also not personal data, in your opinion?

The sensitivity of data can change based on context. My name isn't sensitive until it's attached to something like browser history or medical files.

Re: GDPR will pop the adtech bubble

#22

Post by [deleted] »

anilshanbhag wrote: post #12
simion314 wrote: post #4

Earlier quoted context omitted.

What site you run and why you need to log my personal data(IP,browser,other identifying data) do you have good reasons to keep it forever or you purge it after you analyze it?

How is IP and browser personal data ? If you think it is, you should not be on the internet.

[deleted]

Re: GDPR will pop the adtech bubble

#23

Post by lajhsdfkl »

wukerplank wrote: post #17
lajhsdfkl wrote: post #3

>Since tracking people took off in the late ’00s, adtech has grown to become a four-dimensional shell game played by hundreds (or, if you include martech, thousands) of companies, none of which can see the whole mess, or can control the fraud, malware and other forms of bad acting that thrive in the midst of it. Fraud? Malware? What does this have to do with adtech? >And that’s on top of the main problem: tracking pe…

Bunch of strawmen here. > Is it wrong if I sit on my porch and record in a notebook the hair color of different people? If you only count the number of redheads, you are in the clear. If you follow them around, find out where else they go, where they live, how many people live in their household, the household income, etc., you might violate some laws. > Is it wrong if I observe that one of my coworkers has a Harley…

>Bunch of strawmen here.

Learn the definition of the words you are using before using them. The only thing this statement shows is you are arguing in bad faith, have no interest in attempting to gain new perspective and simply want to shut my argument down since it doesn't agree with your priors.

>If you only count the number of redheads, you are in the clear. If you follow them around, find out where else they go, where they live, how many people live in their household, the household income, etc., you might violate some laws.

I'm not following them around. In fact, I'm having a bunch of people come to my server and leaving their ip address, name, birthday, etc and I am not coercing them in any way and I am providing them a service. Then I use this information to target ads at them.

So again, explain how it is unethical for me to use information that I have observed from my porch?

Re: GDPR will pop the adtech bubble

#25

Post by simion314 »

eganist wrote: post #13
nikanj wrote: post #8

Earlier quoted context omitted.

Why do you need analytics, aside from ads and ad-tech?

...to understand whether I'm reaching my target demographics e.g. for the sake of the success of my non-ad-related business?

How can you tell what demographic am I in just from my IP and browser fingerprinting? Do you have more sites or correlate the data with third parties?

I think is fine if you just count the browser,OS, and country the user is from but I don't think is OK to keep more details then that

Re: GDPR will pop the adtech bubble

#26

Post by alkonaut »

lajhsdfkl wrote: post #10
simion314 wrote: post #7

Earlier quoted context omitted.

The laws would hopefully stop the tracking of users. IS there a good reason why you can't analyze the page you put your ad in and decide what category on ads will fit, so on tech pages put tech related ads. Tracking me and creating a profile on me should be illegal. Showing ads is perfectly fine

> IS there a good reason why you can't analyze the page you put your ad in and decide what category on ads will fit, so on tech pages put tech related ads. There isn't and this is what many people do. But that isn't the argument is it? Can you tell me why observing what people do on my website is unethical and why it should be made illegal? Also can you explain why information that is placed on my server belongs to s…

> Also can you explain why information that is placed on my server belongs to someone

Isn’t this more or less the gist of GDPR and “right to be forgotten” laws? That my personal data doesn’t automatically “belong” to anyone else just because I entered it onto a server?

> If someone has access to your laptop and downloads their photos onto it, who do those photos belong to?

Rights to creative works, unlike personal data already has rather well functioning legal frameworks. The author of a creative work doesn’t give up any right to the photo without very specific circumstances.

Re: GDPR will pop the adtech bubble

#27

Post by jimktrains2 »

mulmen wrote: post #11
shawn wrote: post #2

And that’s on top of the main problem: tracking people without their knowledge, approval or a court order is just flat-out wrong. The fact that it can be done is no excuse. Nor is the monstrous sum of money made by it. I use Piwik ( https://github.com/matomo-org/matomo ) and track visitors without their knowledge or consent, because I need analytics. Piwik is also configured to respect the "Do not track" header, so o…

I don't see how self-hosting has anything to do with it honestly. This is about tracking people without their consent. It's about preserving rights of individuals. Self hosting is no more or less acceptable than third party hosting. It's not a technical issue.

Are you also against access logs?

Re: GDPR will pop the adtech bubble

#28

Post by sethhochberg »

anilshanbhag wrote: post #12
simion314 wrote: post #4

Earlier quoted context omitted.

What site you run and why you need to log my personal data(IP,browser,other identifying data) do you have good reasons to keep it forever or you purge it after you analyze it?

How is IP and browser personal data ? If you think it is, you should not be on the internet.

The article we're in the comments for is about the GDPR - as defined in article 4 of the GDPR, IP addresses constitute personal data. In many cases, a specific IP address, even a dynamic one, can be used to uniquely identify a natural person.

https://gdpr-info.eu/art-4-gdpr/

Even though in many cases this won't help you identify a specific natural person (ie, you don't know whether whether you're dealing with a specific person or multiple people on a shared connection, and an IP address on its own usually isn't enough for you to de-anonymize a person), they're still a considered a personal identifier, are often coupled to a general physical location, and are now explicitly legally protected.

Couple an IP address with a browser user-agent, and you've got the basis for a strong unique fingerprint for a specific person.

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