The share of women in computer science started falling at roughly the same moment when personal computers started showing up in U.S. homes in significant numbers... And these... were marketed almost entirely to men and boys. Great, another travesty for which we have marketing to thank.
The hate towards marketing that is present on HN is almost comical at times. My experience is that, the more you study how marketing works, the more you realize marketing is about what people already want and try to appeal to that. Sure, big companies like Coca Cola have more sophisticated techniques to make their brands appealing, but still, if you look at Coca Cola's marketing, what they sell is "happiness", which…
Like figuring out that people already want not to be talk about behind their backs and ostracized for their flaws, then telling them that they stink (vide halitosis) and appealing to that by selling them unnecessary or potentially harmful fluid to apply orally.
Yes. Well done. Marketing created more than one stupid cultural habit. Why the hate?