Earlier quoted context omitted.
I hope they go down that route and get utterly demolished by the courts for disabling the competition in favor of their own ad network.
It never happened in a decade of App Store. Why would it happen with an ad network?
The whole App Store is one big "ew" experience. It's what you'd expect from other companies.
... and the rest of iOS already shows similar elements. Setting up an iPhone recently I think I saw 3 full screen ads for Apple services. From what I remember it would be a lot more if I used more first-party apps.
What a disappointing way to ruin an otherwise pretty nice experience!