Once you normalize this state of affairs in one digital sector (social media, search, whatever), you've normalized it, period. You can't say: X and Y can milk this, but Z and W cannot. Everybody will want to get a piece of action from such a lucrative scheme. In turn once the managing elites of all these formerly non-tech sectors that get increasingly digitized (mobility, finance, insurance, health etc) get satisfied…
It is totally doable for the government to regulate social media differently from automobiles--it's happening right now!