My girlfriend is in the middle of her PhD program and is very intelligent but she's really into this stuff. She makes comments about it in public and I cringe. But the worst part is that half my female friends and all my gay friends love astrology. It's very weird.
One day I was having an informal diner with people that, in another context, could have been business partners.
One guy was making a killing with an astrology service by phone. He started with those text message based games, that were popular in the 2000'. Remember? "Send 'love' to this number to know if he loves you".
And eventually created a full phone call based business with about 200 freelancer astrologists and mediums. He just redirected, and took a cut. He made banks.
What he told me that night was that 99% of his customer base were women.
"You have to see astrology as porn for women", he said. "Porn public is mostly male, astrology mostly female. Both know it's not real, and most won't spend more than a few minutes on it. But many pay for it even if they would never say they do".