I am really not sure why is it only fb whose name pops up in media. IMO, this update will affect entire advertising industry. Be it giants like Google, Tradedesk, Amazon etc. In the end it is loss to the advertisers as lack of data will be hampering their measurements and targeting. Not sure if for internet platforms it matters. Will this be good for businesses in streaming TV like roku, apple, firetv?
Facebook is pushing back on Apple’s new iPhone privacy rules
171–180 of 734 posts
Re: Facebook is pushing back on Apple’s new iPhone privacy rules
#172It’s so hard to feel bad for Facebook. They’ve made shadow profiles for non-Facebook users for crying out loud! But they are really going out of their way to oppose Apple on this move. The burger restaurant clip in the audio...couldn’t they still target users just based on interests? And not actually linking those interests to a specific person? And on the other hand, I don’t hear much from Google.
Google is in a much less exposed position because they are the default search engine on iOS devices (a privilege they pay alot of $ for).
Re: Facebook is pushing back on Apple’s new iPhone privacy rules
#173Apple should be applauded for this. Their revenue does not depend on software to clandestinely steal and sell users data. One day, we will look back at history and see facebook similar as to how people view myspace now (junkyard of software). Good on Apple not selling devices with a facebook backdoor in them. I know apple probably has deals with malicious governments regarding data access, but at least they are stand…
> I know apple probably has deals with malicious governments regarding data access Would love to see some evidence of that. That's quite an accusation and it should be taken seriously.
I remember that years ago they had a page like "we will delete this page if we are forced to give out data under the so and so act of the USA because we can't tell you explicitly". Does anyone remember more details?
Re: Facebook is pushing back on Apple’s new iPhone privacy rules
#174Earlier quoted context omitted.
It's not just them. Anyone who still has the wrong assumption that targeted advertising even works is in for a massive revelation.
Some level of targeting is necessary, for example it clearly makes no sense for a typical restaurant to advertise globally. The interesting question is much tracking adds on top of simpler targeting based on location and context.
Facebook should just make a user's location required - not the ios permission to constantly track a user all over... but just a field on a user - city/state/country.
Or make it optional and just show that ad to users that have set their location field.
Re: Facebook is pushing back on Apple’s new iPhone privacy rules
#175It’s so hard to feel bad for Facebook. They’ve made shadow profiles for non-Facebook users for crying out loud! But they are really going out of their way to oppose Apple on this move. The burger restaurant clip in the audio...couldn’t they still target users just based on interests? And not actually linking those interests to a specific person? And on the other hand, I don’t hear much from Google.
Does Google’s tracking rely on iOS to the extent facebook’s does? I don’t use either but I would assume nearly all iPhones accessing fb are via app while a ton of iPhones accessing Google are via Safari, mail, and even iMessage now that you can play a linked YouTube video directly in the Messages app.
Re: Facebook is pushing back on Apple’s new iPhone privacy rules
#176This tracking needs to be reduced, I applaud Apple for helping progress this. Next order of business is removing the Apple's marketplace monopolisation; the App Store should not be the only marketplace available.
>the App Store should not be the only marketplace available.
Wouldn't Facebook then simply stop distributing it's app through the Apple App Store and then create it's own app store that doesn't have any of the anti-tracking restrictions?
Re: Facebook is pushing back on Apple’s new iPhone privacy rules
#177Earlier quoted context omitted.
Not yet. But they could start any time they wanted to. Who would save you then?
This is the literal definition of a strawman argument, isn’t it?
No. A straw-man is arguing against a position other than the one that your interlocutor is actually taking. This is a hypothetical, not a straw man.
Re: Facebook is pushing back on Apple’s new iPhone privacy rules
#178I'm wondering if there are people on HN that supports Facebook (aside from FB employees, or FB stock holders of course). Seems every time this topic gets rehashed FB seems to gain 100% of hate. Not saying anything about FB or Apple, but I just want to see if there exists people here that support FB.
Re: Facebook is pushing back on Apple’s new iPhone privacy rules
#179The fact that Facebook appears to consider user consent an existential threat to their business model tells me everything I need to know about them right now.
Apple just wants to be exclusive gateway to Apple customers. We are a product to both companies, even if Apple appears the lesser evil.
If Apple genuinely though that, you’d expect them to be selling access to their customer data to the highest bidder, but they aren’t.
In fact they were offered billions of dollars in revenue by Google for customer location data in Google Maps. Apple turned it down and instead spent billions of dollars and several years building Apple Maps instead.
Re: Facebook is pushing back on Apple’s new iPhone privacy rules
#180Apple should be applauded for this. Their revenue does not depend on software to clandestinely steal and sell users data. One day, we will look back at history and see facebook similar as to how people view myspace now (junkyard of software). Good on Apple not selling devices with a facebook backdoor in them. I know apple probably has deals with malicious governments regarding data access, but at least they are stand…
> [FB revenue model] depend[s] on software to clandestinely steal and sell users data Isn't it opt-in by using their platform? Or is your argument that targeted ads are not common knowledge to Facebook users? I likely wouldn't use Facebook or Google etc. if I had to pay cash; fine with paying with personal data; but for people who aren't fine with that, they shouldn't use it. I realize that any attempt to discuss thi…
Opt in can be reasonably be interpreted to mean opt in not bundled with other services in the gdpr day and age.
Separately, opt in implies informed consent. Most users have no clue what data Facebook is capturing. It's not informed.