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Facebook is pushing back on Apple’s new iPhone privacy rules

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Re: Facebook is pushing back on Apple’s new iPhone privacy rules

#131
post #73

Earlier quoted context omitted.

Apple's TOS surrounding this change prevent any sort of content-gating of this sort. Infractions may result in removal from the app store.

I'd be curious to see whether apple has the balls to remove fb from the app store

Obviously not as big, but they kicked Fortnite out of the App Store. So there is precedent for them holding the line.

Re: Facebook is pushing back on Apple’s new iPhone privacy rules

#132
post #31

Earlier quoted context omitted.

Between this privacy fight and the form factor of the iPhone Mini, there's a 90% chance my next phone will be an iPhone after more than a decade on Android. I'm done with this ad-sponsored trash ecosystem.

Apple are also assholes to users in places (no own software, no simple customization, absurd seeming prices, extremely limited and proprietary connectivity) ... but they also protect them like nobody else and are unusually reasonable in places, like with their software update policy. It's a reason I keep thinking about replacing my current phone with a used iPhone X, though the 12 mini would be nicer for the screen s…

> no simple customization

What do you mean by this, exactly? Not being funny, just don't understand this as a con.

What would you like to customise, and why? How is being unable to do so harmful to users?

Genuine questions, because I can't think of much I'd like to customise. Personally, I like not having options because it keeps things simple.

Re: Facebook is pushing back on Apple’s new iPhone privacy rules

#134
post #69

What spin. "This will hurt small businesses in TV and Radio." Really!? That's the best argument they can come up with?

The actual quote: Facebook has also launched a website and taken out full-page advertisements in newspapers, in addition to a recent TV and radio ad push, to put a spotlight on how many small business owners depend on targeted ads. This is definitely a true statement. The vast majority of small businesses who advertise on FB will be hurt by this change. The best estimate to date is a 20-30% drop in marketing efficien…

> This is definitely a true statement. The vast majority of small businesses who advertise on FB will be hurt by this change.

I don't think I've ever seen a source for this. Could you post one, ideally one which is not subject to conflicts of interest (e.g. funded by the advertising industry)?

Re: Facebook is pushing back on Apple’s new iPhone privacy rules

#135
post #87
post #38

Earlier quoted context omitted.

Are you suggesting there is no difference between targeted and non-targeted advertisement?

Yup. Ebay for example gained revenue when they stopped buying targeted ads. More information here. https://freakonomics.com/podcast/advertising-part-2/

Given that ebay is a worldwide company that is relevant to pretty much everyone on the plant, it seems like they are exactly the case for targeted ads being least useful.

Nearly every company in the world does not fit that description, and I would bet that the vast majority of them would benefit from targeted advertising. One example being local stores targeted only to local people.

Re: Facebook is pushing back on Apple’s new iPhone privacy rules

#136

Earlier quoted context omitted.

Some level of targeting is necessary, for example it clearly makes no sense for a typical restaurant to advertise globally. The interesting question is much tracking adds on top of simpler targeting based on location and context.

Be careful not to conflate necessary with convenient . Static ads can still be local, e.g. in the local newspaper, on the radio station, on a sign post, or websites for local businesses/communities.

I consider these targeting based on context or location. I'm fine with that, since it doesn't require invading the privacy of the user.

Re: Facebook is pushing back on Apple’s new iPhone privacy rules

#137
post #18
post #3

The fact that Facebook appears to consider user consent an existential threat to their business model tells me everything I need to know about them right now.

It's not just them. Anyone who still has the wrong assumption that targeted advertising even works is in for a massive revelation.

It is clear that an ad on a search page for a product works much better than something that is not relevant. What I’ve seen from my wife’s Facebook is that Facebook heavily promotes ads based on your search activity elsewhere. If they know that you are more likely to buy a product than a random person, it would definitely improve the ad effectiveness. In other words they’re skimming intent based on google searches.

Re: Facebook is pushing back on Apple’s new iPhone privacy rules

#138
post #83

Earlier quoted context omitted.

Except Apple doesn't track you all across the internet at every possible opportunity without you knowing about it.

Not yet. But they could start any time they wanted to. Who would save you then?

This is the literal definition of a strawman argument, isn’t it?

Re: Facebook is pushing back on Apple’s new iPhone privacy rules

#139
post #73

Earlier quoted context omitted.

Apple's TOS surrounding this change prevent any sort of content-gating of this sort. Infractions may result in removal from the app store.

I'd be curious to see whether apple has the balls to remove fb from the app store

Honestly If apple can't afford to stand up to FB who can ?

I dislike Apples closed ecosystem (anf google trying to do the same), but if it can weaken FB's grip on people, it might bring some benefit even to non apple customers.

Re: Facebook is pushing back on Apple’s new iPhone privacy rules

#140
post #73

Earlier quoted context omitted.

Apple's TOS surrounding this change prevent any sort of content-gating of this sort. Infractions may result in removal from the app store.

I'd be curious to see whether apple has the balls to remove fb from the app store

Well, once they launch Applebook, they won't need fb anymore
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