Earlier quoted context omitted.
Do you find the value of VR/AR to be in the communication of design intent to clients unfamiliar with traditional 2D representations, or do your designers leverage VR/AR during the design development process as well?
Absolutely both. Internally, we'll model something, move an element, etc., and we're able to evaluate the idea until it feels right. For clients, I don't know any other way at this point. Showing a novice a 2D elevation does nothing for them. They will nod, make comments, and play along, but until you sketch a person into the drawing, they don't even understand that the front door is ten feet tall.
I think 2D prints aren't the baseline, and since at least the late 2000s even run of the mill architecture firms have been using 3d studio-type renderings with clients. Maybe I don't understand how the visionpro works. Your clients arent actually physically moving their body, right? What's the advantage of looking around the space in a visionpro vs large monitor?