Hacker News Board Hacker News, browsed like a classic message board
Live data from Hacker News

Geeking Out on the Logo

marissamayr.tumblr.com

Post reply on HN
Print view View original

151–160 of 168 posts

Re: Geeking Out on the Logo

#151

Post by slantyyz »

easytiger wrote: post #23

Geeking out. Another phrase that makes me want to bite my arm off.

Geeking out is a bit of a strange phrase to use with the logo. One can geek out on the details of the design, but the big problem (for me) with the logo aren't the details, it's the emotion.

While I'm sure I'll get used to the new design, it leaves me emotionally empty. I very much preferred the old one.

This might be contrary to what a lot of people here are saying -- I'm not sure adding a professional designer to the group would have made a difference.

You need to add the right designer. Not all designers are equipped to work in those situations, i.e., one who can deal with the huge personalities and egos of those on the redesign committee. And the worst egos in the room aren't always the CEO, they can often be the creative director types.

Re: Geeking Out on the Logo

#152

Post by slantyyz »

sho_hn wrote: post #79
kingsidharth wrote: post #72

Earlier quoted context omitted.

Very good argument, I must say. All design decisions must be made on the basis of likes and dislikes.

"The bevel is bad" is not a very good argument, either. Why is the bevel bad? Explain it without making a reference to current flat trends.

>> "The bevel is bad" is not a very good argument, either.

While I don't like the logo at all, I have to agree with this.

Yahoo's logo isn't designed for logo and design aficionados, it's designed so that the masses can easily associate the shapes and colors of the logo with the company (which leaves me to wonder why they fixed something that isn't really broken). Most people don't think much about the logo beyond that.

The exercise of rebranding itself is just a PR stunt to tell the world that Yahoo's not the old Yahoo.

Re: Geeking Out on the Logo

#153

Post by [deleted] »

tonystubblebine wrote: post #3

I've been trying to evaluate this logo under the assumption that the people who are working at Yahoo are smarter than me and have more information than me. My personal reaction is that I hate the bevel. Hate. I was rooting for #10, which is a simplified and modernized version of their old logo. But. I'm not a Yahoo user. Period. The bevel immediately made me think of some brands you'd find on sale at Macy's, which ma…

[deleted]

Re: Geeking Out on the Logo

#154

Post by Pxtl »

bsaul wrote: post #61

Does anyone else here thinks the logo is much more feminine ? It's more elegant, and the mix on bold and thin lines inside the letters reminds me a bit of fashion magazine logos ( think vogue).

That's my reaction as well. The person who described it as "Macy's" was spot on. My immediate reaction when looking at it is a department-store makeup counter.

Which is good branding, considering how one of Yahoo's strongest points is that they go after female market segments that geek-driven companies often fail to capture. They're chasing women. Not just women, but decidedly non-geeky women.

Remember that Yahoo's logo was originally red, not purple.

Re: Geeking Out on the Logo

#155

Post by alttag »

stephencanon wrote: post #10
GuiA wrote: post #2

This is a brilliant move by Marissa Mayer. She knows from experience that having the best of the best (not only in engineering- but also in design, marketing, etc.) is necessary for your success in tech. Large tech companies depend on their employee's pet ideas and projects, the fact that they might be well known in some niche for some open source project or blog, and so on. In a way, if you're a large company that n…

I couldn't disagree more. To me, the new logo screams "design by committee". Its only virtue is that it addresses the worst flaws of the old logo. If we are to believe that how a company treats its logo is a reflection how it acts in all other regards (dubious at best), this would signal to a potential employee that Yahoo is an overly-cautious company that rejects big-picture rethinking and will only take on incremen…

I have to agree. In addition, most of the features of the logo she raves about are not visible in the default (and very pixelated) state on the home page.

In a design world that seems to be shifting to high-resolution, flat design, this seems like an odd step backward.

Re: Geeking Out on the Logo

#156

Post by gnarbarian »

rfnslyr wrote: post #150
gnarbarian wrote: post #63

Earlier quoted context omitted.

wow you seem bitter. I like the new logo. It is in line with the trend toward more 'flat' looking designs.

It's a straight up bad design. It's the logo of a massive company, there is no room for emotion or being "bitter". They have a lot of man power, and produced this, it's sub par. It's not pleasing to the eye, it's sharp and 3d-ish. You'd get something better by throwing $500 towards 99 designs. A logo should look great on a massive banner as well as my tiny retina screen. Right now, when it's smaller, the bevels and s…

OK maybe you're right. Can you show me an objectively better one?

Re: Geeking Out on the Logo

#157

Post by w0utert »

jakejake wrote: post #75
vacri wrote: post #31

First impressions for me were "They've sterilised the logo!". Now it looks so corporate and planned... ... and I actually laughed when I read "Our last move was to tilt the exclamation point by 9 degrees, just to add a bit of whimsy" .

It looks like a logo that I would create. My logo creation technique involves typing out the brand name, then selecting whichever stock font installed on my machine most strikes my fancy. Perhaps the ratios of the bevels and font size contain some hilarious, hidden inside joke for mathematicians which I do not understand.

Don't forget to add some bevel or shadow, it would be a waste do let your dangerous Illustrator skills go to waste... :-/

Re: Geeking Out on the Logo

#158

Post by stephencanon »

tlrobinson wrote: post #62
stephencanon wrote: post #10

Earlier quoted context omitted.

I couldn't disagree more. To me, the new logo screams "design by committee". Its only virtue is that it addresses the worst flaws of the old logo. If we are to believe that how a company treats its logo is a reflection how it acts in all other regards (dubious at best), this would signal to a potential employee that Yahoo is an overly-cautious company that rejects big-picture rethinking and will only take on incremen…

It screams "design by math" to me. Did you see the video? https://www.youtube.com/watch?v=_0b6qaPY-CQ

It's far worse. It's faux-design-by-math. There's no rational schema behind the arcs and guides scattered through that obnoxious little video; instead they represent a post-facto attempt to justify choices that are either default (directly from the font on which the logo is based) or arbitrary by cloaking them in the visual trappings of "design". It's the sort of thing I expect to see in the first crit of a sophomore typography class, not in a professional context.

Re: Geeking Out on the Logo

#159

Post by smacktoward »

slantyyz wrote: post #152
sho_hn wrote: post #79

Earlier quoted context omitted.

"The bevel is bad" is not a very good argument, either. Why is the bevel bad? Explain it without making a reference to current flat trends.

>> "The bevel is bad" is not a very good argument, either. While I don't like the logo at all, I have to agree with this. Yahoo's logo isn't designed for logo and design aficionados, it's designed so that the masses can easily associate the shapes and colors of the logo with the company (which leaves me to wonder why they fixed something that isn't really broken). Most people don't think much about the logo beyond th…

> which leaves me to wonder why they fixed something that isn't really broken

Commissioning a new logo is a common way new CEOs mark their territory.

It's rarely useful, but I suppose it beats having them running around peeing on all the desks.

Re: Geeking Out on the Logo

#160

Post by baddox »

rfnslyr wrote: post #150
gnarbarian wrote: post #63

Earlier quoted context omitted.

wow you seem bitter. I like the new logo. It is in line with the trend toward more 'flat' looking designs.

It's a straight up bad design. It's the logo of a massive company, there is no room for emotion or being "bitter". They have a lot of man power, and produced this, it's sub par. It's not pleasing to the eye, it's sharp and 3d-ish. You'd get something better by throwing $500 towards 99 designs. A logo should look great on a massive banner as well as my tiny retina screen. Right now, when it's smaller, the bevels and s…

> It's a straight up bad design.

No, design, and especially logo design, is extremely subjective. Don't pretend like it's not.

Post reply on HN