Apple takes an idea and staples as many 'side-grade' style functionalities to it as possible in order to sell it , rather than just offering a really well-performing product within the niche.
The iPhone was a remarkably bad phone -- it was more awkward to hold than any other phone at the time (now they're ALL awkward), and the reception was terrible. The provider it was locked to at the time was one of the worst in North America at launch; but the iPhone had features that people went nuts for which drove sales beyond the phone offering.
I feel like this VR headset will be similar.
It's a mobile device with a 2 hour battery life -- something that everyone in the world has been saying would make a device dead on arrival for the mobile market; but it has all of these little side-grade features that will attract purchasers that are interested in the Apple product itself but not necessarily VR.
As a consumer i'm glad -- I may have never been a big iPhone fan, but the Android reactionary effort produced so much value that I can hope that this field will see something similar once it proves the market feasibility. I can't wait for my 8 hour/8k res/quarter-priced white-label VR headset clone in a few years.